SEO Articles

Automated Speech Recognition using Use of Class-Based Language Models to Transcribe Speech to Text The Google n-gram viewer program from the top image, shows that words such as Pittsburgh (or Pittsburg) can be spelled more than one way.) Using language models is one of the complexities behind spoken queries. Understanding how Google handles vocal queries […]

How Google Responds to Queries when Ranking Search Results A patent from Google which was filed in 2019, and granted in 2021 goes over aspects of Google ranking search results (SERPs). This patent is assigned to Google, which started as the search engine BackRub founded by Lawrence Page and Sergey Brin when they were graduate

If you’ve been reading my newsletters so far, you won’t have escaped the fact that getting your news content crawled and indexed quickly by Google is crucial to SEO success. In most cases, the initial window of Top Stories visibility is less than 48 hours, and Google has a strong preference for ‘first publishers’ when

The homepage is often the most visited page on a website, which makes it highly important for both new and returning users. Homepages are a company’s chance to make a good first impression on new users and provide everyone who lands on your site with the information they are looking for. If you are exploring

Information Retrieval Ranking versus Machine Learning Ranking Search has historically ranked search results in response to query terms searchers entered into a search box based on returning of organic search results ranked on a combination of information retrieval score (looking a relevance between those terms and their use in resources on the web) combined with

What are the differences between SEO and Semantic SEO? SEO has always been marketing within the framework of the Web, to introduce site owners to consumers and allow communication between the two about the goods and services that are offered and can be purchased on the Web by those consumers to enable them to become

Way back in 2007, I wrote a post called Google Learning Speech Recognition for Voice Search from MTV? My post was about language models being used for speech recognition and was about how Google was learning new words to fit into language models. That post was about a Google patent that was filed in 2001

This will be a bit of a philosophical piece, where I look at the overarching functions of SEO in the context of news, and how these functions could relate to actual SEO roles in newsrooms and the broader organisation. Recently I’ve been involved in several projects that went beyond the day-to-day execution of SEO. These

With new social media platforms growing in popularity and new creator tools emerging every day, there has never been a better time to start collaborating with influencers. Finding content creators who are an authentic fit for your brand is essential to your campaign’s success, but it can be challenging to sift through the sheer volume

The Web as a Data Graph is a New Direction for SEO Many of the articles that people writing about SEO are about to involve web pages and links between pages, but this post is about entities and relationships between entities and facts that are written about on web pages, and responses to queries from