SEO Articles

Working in digital marketing and, in particular, SEO comes with its own unique set of challenges. Client relationships, shifts in organic algorithms, and an ever-evolving requisite skillset are just a few of the daily challenges. And whether you’re new to digital marketing or a seasoned vet, almost every SEO has been confronted with the dreaded […]

Is Google the New Home for Machine Learning on the Web? I recently wrote about a patent from Google describing machine learning to identify opinions in news articles in the post Opinion News Found By Machine Learning at Google The use of machine learning is growing at Google. In this patent, Google may use machine

The Shopify platform is becoming increasingly popular among eCommerce providers. As more and more brands shift to doing business digitally, Shopify provides an easy solution for many to manage their eCommerce presence. However, as we’ve noted in our previous Shopify SEO article, there are some SEO adjustments that store owners must consider with the platform.

So it’s been a month and a half since the last edition of SEO for Google News. I did say this was going to be an irregular newsletter. 🙂 Today I want to delve into a topic that’s sometimes overlooked, as it’s not always seen as directly impacting SEO: the images that accompany a story.

As someone who has been in a client-facing role for over half a decade, I have had the pleasure of working with a variety of clients in many different industries and geographic locations. If I could summarize what I’ve learned as a project manager in the digital marketing space, it would come down to this:

Welcome to SEO for Google News by me, Barry Adams. I’m an experienced consultant specialising in SEO for news publishers. I’ve worked (and continue to work) with some of the world’s largest media brands such as FOX, News UK, The Guardian, Future Publishing, MailOnline, Seven West Media, Investing.com, and many more. Here I write irregular

The Very First ‘SEO for Google News’ Newsletter! 21 hours ago I announced on Twitter and LinkedIn that I’d be trying an experiment: an irregular email newsletter specifically for those interested in optimising for Google News. I’d hoped for a few dozen signups perhaps, and aimed to grow that to 100+ in the next few

What is a headline? Seems like a silly question. It’s the sentence at the top of an article, right? It’s what announces what the article will be about. Correct, of course. Yet there’s more to it than that. Headlines serve multiple purposes, and in the context of SEO there are actually four distinct types of

This week I was going to write about optimising images for news articles, but then Google decided to roll out a massive algorithm update that seems to have had a profound impact on news websites. So let’s talk about this update, and previous Google updates, and what they mean for news publishers. The relationship between

How are Personalized Ranking of Search Results Calculated at Google? I wrote about an earlier version of this patent when it was still a patent application in 2012 in the post Google’s User Profile Personalization and Google Plus. This patent has been filed 4 times by Google and wasn’t granted until the fourth version, which