SEO Articles

Whether it’s your first time or 5,000th-time sending outreach, knowing how to pitch journalists can be intimidating. The last thing you want is for your message to end up as a publicly mocked screenshot on Twitter.  If you’re in the public relations industry, you’ve probably had a fair share of professors and field experts tell […]

First of all, my apologies for the long wait for this newest edition of SEO for Google News. There’s a bit of an explanation at the end of the newsletter. It likely won’t have escaped your notice that there’s a change coming in Google that’s very interesting for publishers. Announced exactly a year ago, Google

Building a consistent, recognizable brand is key to achieving your professional goals. Whether you realize it or not, you already have a personal brand. People make assumptions about you based on information they discover, and those assumptions shape your online reputation for better or worse. For example, have you ever searched for a company’s website

Predictive Search Suggestions Based on Location This patent is about providing information relevant to search queries. Internet search engines identify resources, e.g., Web pages, images, text documents, and multimedia content, in response to queries submitted by searchers and they work to present information about those resources in a useful manner to the searchers. One assumption

  “None of us is as smart as all of us.”      Ken Blanchard   As a project manager, I’ve found collaboration and communication to be some of the more complex and delicate aspects of the professional world. Replace critical communication components such as body language and tone with text on a screen, and things get

You’ve brainstormed with your team, selected a promising content campaign idea, collected mountains of data, and pulled out the juiciest insights. Now, all that’s left to do is write a killer blog post for your client’s website and start pitching. Yet, despite the clear vision and hard work required to get to this point, many

Answering Natural Language Queries From Spreadsheets Imagine a site owner shares information on the web using spreadsheets or databases. I wrote a related post at Natural Language Query Responses. We see Google with patents focused on data tables natural language queries. Today’s blog post is about answering questions about spreadsheets or databases written using natural

At Go Fish Digital, we work with a lot of Shopify clients and have developed our own internal framework for how we perform SEO on Shopify. As a result, over the years we’ve started to really get a feel for the tools and apps that we prefer working with. While Shopify’s app marketplace might not

Machine Learning at Google This Google patent is about training a machine learning model to rank documents in response to search queries. Online search engines such as Google rank documents in response to search queries to present search results filled with documents that are responsive to a search query. Search engines usually show search results

In the eCommerce space, sales mean everything. You can do everything right to drive traffic to your website through advertising, SEO efforts, or posting a funny cat video on social media that leads people to your site. None of that traffic matters if no one is buying your products.    Sales mean everything for eCommerce