SEO Articles

Sharing is caring! Changes to How Google Might Rank Image Search Results We are seeing more machine learning in how Google ranks pages and images in search results. That may leave what we know as traditional, or old school ranking signals behind. It is worth looking at those older ranking signals because they may play

Sharing is caring! Entity Seeking Queries and Semantic Dependency Trees Queries for some searches may be entity seeking queries. Someone may ask, “What is the hotel that looks like a sail.” That query may look for an entity such as the building, the Burj Al Arab Jumeirah. That entity may be identified by looking at

Sharing is caring! I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). Personalized Knowledge Graphs are structured information about entities personally related to a particular searcher, the attributes of those entities, the classifications of those entities, and knowledge about relationships between those entities, and

Sharing is caring! Calculating Featured Snippet Answer Scores An update this week to a patent tells us how Google may score featured snippet answers. When a search engine ranks search results in response to a query, it may use a combination of query dependant and query independent ranking signals to determine those rankings. A query

Sharing is caring! Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages

 GUESTS & RESOURCES Episode Overview: Join host Ben as he continues Black Friday Predictions Week with Searchmetrics’ VP of Services Tyson Stockton as they make predictions regarding Amazon’s reign in ecommerce. Together they discuss whether Amazon will retain their No. 1 spot in ecommerce or if Google’s latest new initiatives will chip away at

GUESTS & RESOURCES Episode Overview: Join host Ben as he continues Black Friday Predictions Week with Searchmetrics’ VP of Services Tyson Stockton as they make predictions for Black Friday this year. Together they predict that the top shopping category this year will be home goods. Historically electronics are one of the strongest performing categories, and