SEO Articles

Our SEO team at Go Fish Digital analyzed search result pages for 500 non-branded keywords in 50 U.S. states to better understand how search results vary based on the user’s search location. The study includes an analysis of 25,000 search result pages. We initiated this study after observing increased ranking volatility for non-branded keywords since […]

For this newsletter I’m digging into one of my favourite topics: Structured data. I’m not going to explain in detail what structured data is – Google does a pretty good job of that in their official documentation: Structured data is a standardized format for providing information about a page and classifying the page content; for

If you’re a dental practice looking to improve your local SEO, there are many different factors to consider. We’ve been able to advise on SEO strategies for dental providers looking to improve the number of inbound leads from nearby patients. As a result, this has given us some good insights into what moves the needle

In a world where every brand is fighting for exposure, attention is scarce and competition is fierce. Businesses are constantly seeking innovative ways to capture the attention of potential consumers. It’s no secret that constant marketing has left consumers overwhelmed. So what is the secret to reaching your target audience through the constant noise? Revolutionizing

The digital marketing world is full of highs and lows, much like a rollercoaster. For social media managers, observing metrics trending downward can be a daunting experience. If this is your current situation, take a deep breath and continue reading. This guide offers actionable steps and insights to diagnose and combat the downturn. Stay Calm

Over the years, Google has improved it’s algorithm to include search results that take into account the geographic location of the user performing a search query.   This powerful aspect of the search engine ensures that when someone in Miami, Florida searches for a “Pizza Restaurant”, the results Google returns show options for pizza restaurants in

From celebrities to CEOs, anyone can fall victim to an unwanted photo in their Google Image results. After all, they say a picture tells a thousand words, and a single negative image can overshadow years of positive achievements. A negative image can be even harder to deal with for those who already have a limited

In digital Public Relations (PR), one of the most powerful tools at your disposal is the outreach email. It’s the gateway to establishing meaningful connections, securing collaborations, and expanding your brand’s reach. However, crafting an effective outreach email requires finesse, strategy, and a personalized touch. In this article, we’ll delve into the art of writing

Effective client management is a necessity for any business organization in today’s competitive digital world. Thankfully, digital client management systems make it easier for businesses to streamline interactions, enhance customer satisfaction, and drive growth. The following guide explores the most important parts of digital client management, its benefits, and how to implement a proper one

If you are looking to get started using GA4 or ready to build your existing GA4 skills, there are many training course options available. As one of the most commonly used marketing tools, strengthening your GA4 abilities through a training course helps support a strong data-driven marketing foundation. Completing a GA4 training course is also