As someone who has been in a client-facing role for over half a decade, I have had the pleasure of working with a variety of clients in many different industries and geographic locations. If I could summarize what I’ve learned as a project manager in the digital marketing space, it would come down to this: our clients are everything and they should be treated as such. Doing … [Read more...] about 6 Ways Digital Marketing Project Managers Can Better Serve Their Clients
Welcome to SEO for Google News by me, Barry Adams. I’m an experienced consultant specialising in SEO for news publishers.I’ve worked (and continue to work) with some of the world’s largest media brands such as FOX, News UK, The Guardian, Future Publishing, MailOnline, Seven West Media, Investing.com, and many more. Here I write irregular newsletters containing tips and updates … [Read more...] about Welcome to SEO for Google News
The Very First ‘SEO for Google News’ Newsletter!21 hours ago I announced on Twitter and LinkedIn that I’d be trying an experiment: an irregular email newsletter specifically for those interested in optimising for Google News.I’d hoped for a few dozen signups perhaps, and aimed to grow that to 100+ in the next few months.We’re now about 21 hours after I announced I’d be trying … [Read more...] about So what do we mean when we say ‘Google News’?
What is a headline? Seems like a silly question. It’s the sentence at the top of an article, right? It’s what announces what the article will be about.Correct, of course. Yet there’s more to it than that. Headlines serve multiple purposes, and in the context of SEO there are actually four distinct types of headline that each have a different purpose for the article’s overall … [Read more...] about Making Headlines for News – SEO for Google News
This week I was going to write about optimising images for news articles, but then Google decided to roll out a massive algorithm update that seems to have had a profound impact on news websites. So let’s talk about this update, and previous Google updates, and what they mean for news publishers.The relationship between Google and news publishers is a layered and complex one. … [Read more...] about The December 2020 Google Core Update