SEO Articles

Effective internal linking is a foundational aspect of SEO, significantly improving user experience, enhancing keyword relevance, and distributing page authority throughout your website. Utilizing Screaming Frog’s powerful n-gram analysis can streamline this process by helping you identify and leverage internal linking opportunities efficiently. Here’s a detailed step-by-step guide to making the most of Screaming Frog’s […]

We’re excited to announce our latest free SEO tool designed specifically to make word analysis on a webpage easier and more insightful—introducing the N-gram by Go Fish Chrome extension! What is N-gram by Go Fish? N-gram by Go Fish is a Chrome extension designed to quickly analyze and highlight repeated word patterns (n-grams) on any

This newsletter is more of a thought piece. I’ve been thinking about the impact of generative AI on content production, and how that could impact the quality of content that people are exposed to. Since the start of the generative AI hype cycle, much of the discourse has been about how GenAI might replace and/or

Journalists are busy enough without having to worry about how to best optimise their stories for maximum Google traffic. Deciding what and how to optimise every aspect of an article creates extra workload that isn’t necessarily conducive to journalism. In this newsletter I want to look at the key elements of an article’s search optimisation

In a world where new brands pop up daily, and loyalty seems to be in diminishing supply, we wanted to know: Which brands have actually earned consumer devotion? We’re talking about the brands that dominate our shopping carts, the ones we defend in group chats, and the ones we return to even when prices creep

Ecommerce SEO is the act of growing an ecommerce website’s visibility in SERPs (search engine results pages) for keywords that target shoppers, buyers, and browsers of products that an online store sells. It’s becoming increasingly clear that ecommerce SEO is no longer just about keywords and backlinks. With the rise of AI-driven search engines, new

When optimizing your website for conversions and improving user experience (UX), data is your best friend. But while numbers and metrics can point to problems, they don’t always tell the full story. So, let me introduce you to Microsoft Clarity–a free, user-friendly tool that brings your data to life. This tool was launched in 2020

Like almost everything in digital marketing, SEO is constantly evolving and changing. What worked last year (or even last month) may not work now. But what hasn’t changed is the importance of a clear and effective strategy to make sure your site is optimized for search results.  Think about it this way: a website ranking

Introduction Artificial intelligence (AI) innovation comes with a lot of legal complexity. Regardless of your industry, if you use AI for work, it’s critical to understand the legal implications. From copyright controversies to data privacy conundrums, the challenges can seem daunting. But they don’t have to be. This post will explore five key lessons for

Introduction Artificial intelligence (AI) innovation comes with a lot of legal complexity. Regardless of your industry, if you use AI for work, it’s critical to understand the legal implications. From copyright controversies to data privacy conundrums, the challenges can seem daunting. But they don’t have to be. This post will explore five key lessons for