Choosing a bidding strategy in Google Ads can sometimes be tricky. However, having an understanding of how each bidding strategy works will make the choice much easier. In this article, we’ll review seven common automated bidding strategies and how those might impact your results. These methods will help you get the most out of your …
Data is crucial in the SEO field. We all know that. But, knowing where the data comes from is equally as important, I would argue, because sometimes there are outside factors you need to consider when using that data in decision-making. One of those outside factors is a popularity boom. I was reminded of this …
The key to a successful digital PR campaign is often its uniqueness. Doing something that’s never been done before, uncovering new pieces of information, or offering an alternative perspective on an issue is a great way to catch a journalist’s attention. But coming up with that groundbreaking campaign concept is a tough challenge. One of …
At Go Fish Digital, our Shopify SEO agency works with a lot of sites using the platform. One of the most common things we get asked about is what structured data works best for Shopify. With all of the different structured data types that are available, it can feel very confusing as to which ones are …
Shopify Structured Data In 2023: Schema Markup For Shopify Read More »
One of the key considerations for Shopify store owners is site performance. Your website performance directly impacts your website’s ability to convert users. The faster your site is, the more users you are likely to convert. As well, if you’re looking to improve your Shopify store’s SEO, performance is a small ranking factor in Google’s …
When taking control of a Google ads account that was previously created or owned by someone else there are a number of measures that you should take to ensure the account and campaigns are set up efficiently. A good Google ads account audit requires taking a step back and reviewing the details of your account …
The market is getting more competitive, the landscape is oversaturated with similar companies, and you’re starting to feel the pressure — what can you do to ensure you stand above the crowd? The answer is multifaceted, but one clear way to improve your success rate and user satisfaction is to increase your site’s overall engagement …
If you are an e-commerce business owner, search and shopping ads are critical to your business. If you aren’t showing up in search results, you’re missing out on potential customers and leaving a lot of opportunities on the table. Fortunately, there’s an easy way to make sure shoppers can find your products: a Product Feed. …
How To Create Data Feeds In Google Merchant Center Read More »
Why is search for fashion brands so challenging? Social media platforms set changing user expectations of how they want to experience content. This is contrasted with the infrastructural complexities of a large eCommerce system. The result is that search marketing in this space becomes incredibly complex. Over the years, we’ve worked with a large number …
Reflections On Search Trends For Fashion Retailers Read More »
We’ve always found SaaS companies to be extremely interesting clients to work with in terms of their digital marketing efforts. Since their business models are often congruent with higher margins, this allows them the flexibility of more aggressive marketing goals. Over the years at Go Fish Digital, we’ve worked with a large number of SaaS …
How Much SaaS Companies Are Spending On Google Ads [Data Study] Read More »