SEO Articles

Google Analytics 4 (GA4) uses dashboards to organize and visualize insights for a business. However, you will likely find the default dashboards in GA4 to be broad, cluttered, and lacking the relevant information you want to track. Setting up custom dashboards in GA4 can save you time and allow you to display your desired business […]

The evolution of voice search transformed online searching and digital marketing strategies worldwide. Google Assistant, Alexa, and Siri are voice-enabled assistants that have become increasingly popular in society, responding to commands and questions as needed. This advancing technology has virtually personified our devices through the voice search feature.  In 2018, the number of voice assistants

Getting used to GA4 is going to take time for everyone. With a new dashboard, new metrics, and new dimensions, it can be tough to look past its freshness and focus on some of the additional features GA4 has to offer. One of these new features is Explorations. Previously a 360-only feature, explorations became a

AI is scary. AI with a mastery of the English language? For content writers, it’s downright terrifying. But it doesn’t have to be. While it’s true that ChatGPT and other AI writing tools can churn out text in seconds and help college students cheat on their homework assignments, there are still many things that they

For most people, breadcrumbs are merely the remnants of a quick lunch you ate at your desk that always land in the tiniest crevices of your keyboard.  However, if you are looking for ways to take your website’s user experience and organic search performance to the next level, breadcrumbs can be a powerful tool in

The state of your online reputation can make or break your business. For some, it can take only one negative article, or a couple negative reviews, to completely tank the overall sentiment surrounding your business. However, managing your online reputation can be overwhelming, especially if you don’t know where to start. That’s why we put

Developing a bullet-proof outreach strategy is vital for a successful Digital PR link-building campaign. A strong strategy will guide you, your team, and your client to the ultimate end goal: Creating high-quality content that secures backlinks, drives traffic, and strengthens your SEO.  Does that pique your interest? Great. Let me guide you through my two-step

In today’s digital landscape, Facebook advertising has become a powerful tool for businesses to reach and engage their target audience. With its vast user base, advanced targeting options, and robust ad management platform, Facebook offers unparalleled opportunities for driving success and maximizing the impact of your advertising campaigns. However, with the ever-evolving nature of the

At Go Fish Digital, we work with quite a few B2B clients and have provided consultation on their SEO campaigns. One constant challenge with B2B is getting the best mix of marketing technologies. B2B companies are notorious for having a very large stack. This includes a mix of platforms that provide analytics, support, chat, CRM

If you are an eCommerce business currently running Google’s Performance Max campaigns or planning to advertise on Google soon, it’s crucial to consider using Performance Max’s Audience Signals feature. This powerful tool found within asset groups of Performance Max campaigns enables you to precisely target your ads to specific audiences with great effectiveness. By leveraging