SEO Articles

Congratulations, Intern! You just landed an amazing opportunity to learn from experienced professionals, hone your skills, apply your education, and explore the world of digital marketing. Now that you have the game in your hands, it’s time to play. Do the Tutorial When you begin, it’s vital for you to understand what’s going on or […]

WordPress is the world’s most popular CMS, with roughly 43% of all websites using it. In fact, Go Fish Digital’s website runs on WordPress as well! While WordPress has some analytical tracking tools such as MonsterInsights, you’re more than likely going to want to connect your site to Google Analytics 4.  Thankfully, doing so is

There’s a reason that the subreddit r/dataisbeautiful has nearly 20 million members: since humanity made its first maps, people have been visualizing data. Over the centuries, cartographers, economists, mathematicians, and scientists have created data visualizations with the aim of making information more accessible to and easily understood by the public. Today, graphic designers are a

There’s a reason that the subreddit r/dataisbeautiful has nearly 20 million members: since humanity made its first maps, people have been visualizing data. Over the centuries, cartographers, economists, mathematicians, and scientists have created data visualizations with the aim of making information more accessible to and easily understood by the public. Today, graphic designers are a

The Set Up  Tracking subdomains in GA4 is easier than you may think. In fact, GA4 does most of the work for you.  If you wanted to filter traffic by subdomain in UA, creating a View was the best way to do so. GA4’s new way of tracking subdomains requires far fewer steps. The essential

With almost five million eCommerce sites around the world, Shopify is a powerful and robust eCommerce CMS that has witnessed incredible growth over the last decade. Despite such rapid growth and a strong foothold in the world wide web, Shopify was slow to roll out GA4 integration, certainly making your web analytics goals a little

A few months ago I wrote a guest newsletter for my friends Shelby & Jessie: Crawl Budget 101 for news publishers. If you haven’t yet read the guest article, you should do so now as this is a follow-up piece, serving as a deeper dive into the intricacies of Googlebot. A common question is how

After the hugely successful 2021 and 2022 editions of the News and Editorial SEO Summit, we’re very happy to confirm we will be back in 2023! The News and Editorial SEO Summit (NESS) is the first event of its kind, dedicated to everything news publishers need to know to help them grow their organic search

After a few years of saber rattling, veiled threats, and Universal Analytics Doom Clocks, the time has finally come for Google Analytics 4 to take center stage. At Go Fish Digital, we’ve been working with quite a few clients on migrating their properties to Google Analytics 4.  On July 1st, 2023, all non-360 Universal Analytics

Today’s economic environment changes constantly. Economies fluctuate, businesses adjust their position, and technology changes the way in which we engage in our work on every level. As digital marketers, we understand that marketing plays a critical role in maintaining and growing a business in both times of stability and times of change. To convince other