SEO Articles

Migrations are a large undertaking, and for Search Engine Optimization (SEO), doing them right is critical because they can significantly impact SEO performance. Whenever you plan to change your website’s domain name, switch to HTTPS, or revamp your website, it’s crucial to handle the site migration with utmost care to prevent any adverse effects on

After writing for various outlets in the past four years and optimizing content for a year and a half, I’ve had the opportunity to see the power that E-E-A-T signals can provide for a website. And, whether that be a review for a product or a detailed news story on the latest poll results, there

Nowadays, automation has become an essential part of marketing efforts, and Google Ads automation is a feature that has been developed over the years. Google has been gradually integrating machine learning technology into their systems. If your business is not taking advantage of automation, then it is missing out on many opportunities. With competition for

If you are one of the many advertisers using Google’s platform to reach customers, then you’ve probably heard about Performance Max campaigns. Performance Max campaigns use automation to manage ads but also allow advertisers some flexibility in choosing asset groups, which are then used to show the most promising ads to target audiences. According to

With its robust targeting abilities, LinkedIn has become a linchpin for marketers in the B2B space. We’ve been using LinkedIn’s potential for our B2B PPC clients extensively. In fact, in 2022, we channeled over $3M into LinkedIn ad campaigns, gathering a wealth of practical insights in the process. This article will take you on a

Google Ads is an incredibly effective way to advertise to consumers, but it comes with its own set of challenges. With so much information available to advertisers and a wide range of techniques that can be combined, it’s easy to feel overwhelmed and unsure where to begin. For advertisers, a critical concern is how to

 Transcription Hi, I’m Chris Long with Go Fish Digital. And today we’re going to talk about three AI updates that are launching in Google’s search engine. The first and the most major one is what they’re calling “Generative AI”. Google launched this at their Google I/O conference, and what they’re showing is that when

If you’re in the market for an SEO agency, it’s important to find a team that can deliver results for your business. To make sure you choose the right agency, it’s essential to ask the right questions. Almost everyone will ask the same basic questions or some version of them. Those can include: What’s your

Developing and executing a successful PPC strategy for lead generation can be a challenging task. It requires a deep understanding of your target audience, your competitors, and the platforms you use to advertise. In this article, we’ll discuss a comprehensive approach to developing a successful PPC strategy for lead generation.  PPC (pay-per-click) advertising is a

Training your employees is an essential part of developing a skilled and motivated workforce. Whether you’re a small business owner or a manager at a large organization, investing in employee training can have a significant impact on the success of your business. In this blog post, I’ll share 10 tips for training employees that I’ve