SEO Articles

This newsletter is more of a thought piece. I’ve been thinking about the impact of generative AI on content production, and how that could impact the quality of content that people are exposed to. Since the start of the generative AI hype cycle, much of the discourse has been about how GenAI might replace and/or […]

Journalists are busy enough without having to worry about how to best optimise their stories for maximum Google traffic. Deciding what and how to optimise every aspect of an article creates extra workload that isn’t necessarily conducive to journalism. In this newsletter I want to look at the key elements of an article’s search optimisation

In a world where new brands pop up daily, and loyalty seems to be in diminishing supply, we wanted to know: Which brands have actually earned consumer devotion? We’re talking about the brands that dominate our shopping carts, the ones we defend in group chats, and the ones we return to even when prices creep

Ecommerce SEO is the act of growing an ecommerce website’s visibility in SERPs (search engine results pages) for keywords that target shoppers, buyers, and browsers of products that an online store sells. It’s becoming increasingly clear that ecommerce SEO is no longer just about keywords and backlinks. With the rise of AI-driven search engines, new

When optimizing your website for conversions and improving user experience (UX), data is your best friend. But while numbers and metrics can point to problems, they don’t always tell the full story. So, let me introduce you to Microsoft Clarity–a free, user-friendly tool that brings your data to life. This tool was launched in 2020

Like almost everything in digital marketing, SEO is constantly evolving and changing. What worked last year (or even last month) may not work now. But what hasn’t changed is the importance of a clear and effective strategy to make sure your site is optimized for search results.  Think about it this way: a website ranking

Introduction Artificial intelligence (AI) innovation comes with a lot of legal complexity. Regardless of your industry, if you use AI for work, it’s critical to understand the legal implications. From copyright controversies to data privacy conundrums, the challenges can seem daunting. But they don’t have to be. This post will explore five key lessons for

Introduction Artificial intelligence (AI) innovation comes with a lot of legal complexity. Regardless of your industry, if you use AI for work, it’s critical to understand the legal implications. From copyright controversies to data privacy conundrums, the challenges can seem daunting. But they don’t have to be. This post will explore five key lessons for

In October 2024, ChatGPT announced that they would be releasing “ChatGPT Search” – an official search engine integration into the LLM model. This new functionality pulls in from the Bing search results. What’s interesting is that instead of utilizing ChatGPT’s internal training data, they utilize search results from the Web. We decided to experiment with

Back in March this year, Google announced several new spam policies intended to fight the perceived degradation of their search results. One of these new policies was for ‘site reputation abuse’. In previous newsletters I covered this policy and its impact once enforcement began in early May. Fast-forward to the middle of November. For the