SEO Articles

In this newsletter I want to give a quick summary of my thoughts on Google’s AI Mode. This new tab in Google’s results, currently only active in the US, enables users to get an AI-generated answer to their query. You can ask a detailed question in AI Mode, and Google will provide a summarised answer. […]

As AI chatbots like ChatGPT become increasingly popular, more users are landing on your website via links shared directly from these tools. Sometimes though LLMS like ChatGPT send visitors to URLs on your site that don’t actually exist. These “hallucinated URLs” are URLs that ChatGPT got wrong, made up, or used a URL that you

According to ExplodingTopics, ChatGPT receives roughly 5.19 billion visits per month, with around 15% of users based in the U.S.—highlighting both domestic and global adoption. Weekly users surged from 1 million in November 2022 to 400 million by February 2025. In parallel, Google has accelerated its integration of generative AI into Search. In March 2025,

Digital marketing offers numerous exciting opportunities for dentists to promote their practices effectively. With a variety of strategies available, you have the potential to reach more patients and grow your business. This article is your go to digital marketing guide for dentists and will walk you through the best methods to maximize your efforts and

Earlier this week I gave a talk at the WAN-IFRA World News Media Congress about the current state of Google’s AI Overviews, the impact on traffic, and the broader evolution of search in other LLM chatbots (see my slides here). In this newsletter I will try to summarise the essence of my talk, as well

A question most SEOs are hearing today: How do we show up in ChatGPT? As platforms powered by large language models become a new front in the search landscape, marketers are looking for more clarity on how these models search and present information. Traditional ranking factors may play a part but it’s clear that AI

If you’ve ever stared at a blinking cursor wondering how to please Google, your client, and your readers, you’re not alone. SEO copywriting can feel like a puzzle, but the pieces are easier to fit together than you might think. The goal? Writing content that gets found, gets read, and gets results. In this guide,

Google rewriting your meta descriptions is more common than you might think. According to Ahrefs, Google rewrites meta descriptions over 60% of the time. Interestingly, these rewrites often utilize sentences already present on your webpage. At Go Fish Digital, we’ve uncovered a reliable method to predict which sentences Google is likely to select by analyzing

Effective internal linking is a foundational aspect of SEO, significantly improving user experience, enhancing keyword relevance, and distributing page authority throughout your website. Utilizing Screaming Frog’s powerful n-gram analysis can streamline this process by helping you identify and leverage internal linking opportunities efficiently. Here’s a detailed step-by-step guide to making the most of Screaming Frog’s

We’re excited to announce our latest free SEO tool designed specifically to make word analysis on a webpage easier and more insightful—introducing the N-gram by Go Fish Chrome extension! What is N-gram by Go Fish? N-gram by Go Fish is a Chrome extension designed to quickly analyze and highlight repeated word patterns (n-grams) on any