SEO Articles

In our SEO efforts, we’re always on the lookout for innovative ways to assess page quality. Recently, an article on Search Engine Journal got us thinking about a unique approach: using compression ratios as a signal for low-quality content. Inspired by this concept, as well as a 2006 research paper on spam detection, we decided […]

 Screaming Frog just launched a direct OpenAI integration and it makes crawling with ChatGPT 10X easier. This week, Screaming Frog launched a new version of their crawler. In typical fashion, it’s filled with some really cool update including new Accessibility features, bulk uploads to custom searches and more. However, one of the biggest updates

 In case you missed it, yesterday OpenAI announced that the launch of ChatGPT Search. It officially integrates SearchGPT into ChatGPT, giving the platform powerful search engine-like capabilities. Today, I started performing some different tests for different types of commerce searches. Here are some insights for retailers about how ChatGPT Search is showing results for

Do you think your design is all about aesthetics? Think again.  The most successful designs are crafted to appeal to the subconscious mind, where the real decisions happen. Research shows that up to 95% of our daily decisions happen beneath the surface, influenced by subtle cues we’re unaware of.  In the world of digital design,

We’re only a few short days away from the 2024 edition of the News and Editorial SEO Summit. Our annual online virtual event dedicated to SEO for publishing takes place on 29 and 30 October, and brings together the best and brightest minds to share their insights. This year we have another amazing lineup of

CNN dominates searches for the ’24 Election, one of the most competitive spaces in SEO right now. Here’s a breakdown of how they do it: In the middle of an election cycle, publishers are all pushing extremely aggressive strategies in order to maximize their visibility in search engines for queries around the election. This includes

Our SEO team at Go Fish Digital analyzed search result pages for 500 non-branded keywords in 50 U.S. states to better understand how search results vary based on the user’s search location. The study includes an analysis of 25,000 search result pages. We initiated this study after observing increased ranking volatility for non-branded keywords since

For this newsletter I’m digging into one of my favourite topics: Structured data. I’m not going to explain in detail what structured data is – Google does a pretty good job of that in their official documentation: Structured data is a standardized format for providing information about a page and classifying the page content; for

If you’re a dental practice looking to improve your local SEO, there are many different factors to consider. We’ve been able to advise on SEO strategies for dental providers looking to improve the number of inbound leads from nearby patients. As a result, this has given us some good insights into what moves the needle

In a world where every brand is fighting for exposure, attention is scarce and competition is fierce. Businesses are constantly seeking innovative ways to capture the attention of potential consumers. It’s no secret that constant marketing has left consumers overwhelmed. So what is the secret to reaching your target audience through the constant noise? Revolutionizing