SEO Articles

Graphics are a great way to share information. Breaking down large text blocks or sheets of data makes the information easily digestible. Because the information is easier to understand, businesses and individuals are able to reach a wider audience. But it’s not as simple as creating charts and graphs; there is more to consider when […]

Why Add Contextual Information to A Query? Google has introduced additions to user interfaces on mobile devices, like how you can trigger Google Now by asking your phone a question and starting with the hot phrase, “OK Google.” Or by squeezing the sides of your pixel phone, which will trigger Google Now, and is how

This is not just a post about email marketing. This is a post about how to leverage your best customers to grow your business. Who knew something as ubiquitous and unassuming as an email address held the secret to your business success?  Today, there are countless ways that consumers can interact with your brand. Some ways

If you’ve been sleeping on Pinterest for ecommerce marketing, now is the time to wake up.  Traditionally seen as a place for DIY projects, home decor ideas, or aesthetic inspiration, Pinterest has recently transformed into a powerful shopping discovery engine. Unlike other platforms where ads disrupt the users experience, Pinterest integrates products organically into searches, boards, and

Google’s AI Overview is redefining how ecommerce brands capture visibility and engage with their shoppers. By prioritizing structured, concise information like product details, pricing, and user reviews, these overviews streamline the decision-making process for users. For example, a query like “best noise-canceling headphones” might feature a carousel of top products with reviews and ratings, skipping

The way people find and consume information is shifting fast, and it’s not just about Google or Bing anymore. Increasingly, buyers are turning to conversational AI tools like ChatGPT to get answers and advice. But here’s the challenge: when someone talks to ChatGPT and your content or brand becomes part of that conversation, traditional analytics

Imagine you need a new washer/dryer. In the past you’d read through several review sites, but now an AI-powered search gives you a single, convenient answer in seconds. AI-powered search is fundamentally altering how customers find information, and this shift is already impacting marketing efforts. The era of competing for page-one rankings and organic clicks

Since we started the News and Editorial SEO Summit back in 2021, my co-founder John Shehata and I have been overwhelmed by the enthusiasm and support from the SEO and publishing communities. We set out to create a small online event for a specific niche within SEO, featuring the type of content that we felt

In email marketing, it’s easy to fall into the habit of only hitting send when there’s something to sell. A new product. A flash sale. A limited-time offer. Promotions like these are essential in driving revenue through email marketing, but non-promotional, value-added emails have a place in your overall strategy as well.  Once a strategic