SEO Articles

Search engine bots have limited time and resources when they visit your site. If that time isn’t used wisely, key pages can be overlooked while less important ones take priority. Optimizing how bots navigate your site ensures they focus on the pages that matter most, leading to better visibility in search results and more efficient […]

Generative Engine Optimization (GEO) — sometimes referred to as AEO (Answer Engine Optimization) or AI SEO — is the practice of optimizing content to influence how large language models (LLMs) like ChatGPT, Google’s AI Overviews, Perplexity, and AI “search modes” retrieve, summarize, and present information. While traditional SEO focuses on ranking webpages in search engines

SEO is one of those topics you hear about constantly, and it’s no wonder, given how essential it is to online success. But beneath the buzz, it can feel like an endless, tangled universe of technical fixes, keyword research, content creation, link building, and more. With so many moving pieces, it can be hard to

The way people search for information is changing quickly. For years, Google’s been the gateway to the internet. But that grip is loosening, and AI is the reason.  At a recent roundtable, Go Fish Digital’s marketing experts broke down what’s happening behind the scenes. Tools like ChatGPT are changing how users look for answers, and

One of the most efficient ways to understand how Google might interpret and rank your content is to examine who else is ranking for similar queries. With Screaming Frog’s Custom JavaScript Extraction and Google’s Custom Search JSON API, you can extract the top 10 organic competitors for each page’s H1, automatically and at scale. This

I’ve had this post in drafts for a while, mostly as a container for me to drop bits into for when I got time to expand it into a proper newsletter. Then my good friend Jono Alderson published his excellent piece on semantic HTML, and for a few weeks I lost the will to complete

Search doesn’t look like it used to, and it’s not going back. This shift in behavior is changing how marketers think about SEO. Brands have to rethink what it means to show up. That includes how they rank, how they track, and how they structure their presence in a search experience that favors summaries over

This guide breaks down how CMOs and marketing directors can replace outdated KPIs with AI-aware metrics that better track modern buyer behavior. TL;DR AI has changed how people discover brands. Traditional metrics like clicks, bounce rate, and ROAS don’t reflect this shift. This blog covers the four metrics that actually matter in today’s fragmented, zero-click

Building client relationships that are strong requires you to put in not only the time that is required, but the care that is also necessary in order to grow and maintain them. Fostering strong client relationships is necessary for business sustainability and growth! Below are our top tips for cultivating a mutually beneficial relationship with

As Google’s AI Overviews and AI Mode continue to shape the search experience, SEOs are looking for better ways to understand how these LLM-driven systems interpret content and generate related queries. One opportunity: query fan-outs. These are the semantically related queries that AI Overviews and AI Mode surface to support or expand a response—both of