SEO Articles

Relevance Ordered Categories for Search Results on Mobile Devices? As a reporter for the Daily Planet, Clark Kent most likely searches for news related information. His Alter Ego, and Super Hero, Superman, likely searches for comics-related material such as a kryptonite protection suit. Imagine a search engine that provides relevance-ordered categories of information to searchers […]

  Color plays a significant role in design; it helps create emotions, draw interest, and convey messages. Color is even more important when it comes to design accessibility. According to the World Health Organization, “it is estimated that at least 2.2 billion people [globally] have a vision impairment or blindness.” Inclusive practices, like accessible color

Featured Snippets that Answer Questions Google shows several different types of featured snippets in search results. One type uses answer boxes providing answers to express or implied questions in queries. Those answer boxes sometimes show only facts as answers, and sometimes they offer extended textual answer passages in response to a query. I’ve written several

It is well known that content plays a big role when it comes to growing a website through search engine optimization, but one of the greatest uphill battles we often face in SEO is building content from the ground up. Writing copy can be time-consuming and tedious and taking on this task can seem daunting

Ranking Passages at Google The Google I/O Developer’s conference was called off this year and a SearchOn2020 presentation from the company was held instead. Several announcements were made about new features at Google, many of which were described in a blog post on the Google blog on How AI is powering a more helpful Google.

In September 2020, Google Ads announced that only search terms that “a significant number of users searched for” would be included in the search terms report. Following this change, some advertisers estimate that upwards of 50% or more of search terms are no longer being reported on, which many in the PPC community view as

Earlier this year, I wrote a post called Author Vectors: Google Knows Who Wrote Which Articles which was about a patent from Google that told us about Google’s potential ability to identify who the author of content on the web might be. Google has been analyzing content from authors for a while, which can be

If you’ve never worked with a professional copywriter, the role does just that: writes copy. A copywriter specializes in putting the right words together in the right way to be featured in the right places so the right people see them. Their work is often the first impression your business makes on your audience and

Managing Knowledge Panels at Google A patent from Google shows a planned approach for people from a business to manage a knowledge panel that may appear when someone searches for their business. The patent tells us that “entity information can be provided on a webpage,” and visitors to search results can view details about that

Creative campaigns with a link building component are an investment, both in time and money.  So, imagine this scenario…  A campaign you and your team have been working on for the last few weeks has finally been posted on your client’s site and you’ve launched an email outreach campaign to earn links. After reviewing your