If you’ve never worked with a professional copywriter, the role does just that: writes copy. A copywriter specializes in putting the right words together in the right way to be featured in the right places so the right people see them. Their work is often the first impression your business makes on your audience and can be what draws people in.
Enlisting a copywriter can prove invaluable to a business, particularly if you’re launching a new website, refreshing your existing one, or if you’re in need of some marketing materials or want to run a new campaign.
Curious how a copywriter could improve your business? Here are five ways working with a copywriting specialist can help.
1. A Copywriter Can Help You Find Your Brand Voice
Your brand’s voice can make or break your business’s success. Think about brands you’re drawn to — their commercials, their print ads, etc. There’s a style there that appeals to you, and it likely has a lot to do with brand voice. A brand voice can be witty or friendly or silly or formal or no-nonsense or any style appropriate to your business.
A writing voice consists of:
- Your style, such as words you do or don’t use
- The way you structure your sentences
- Your personality
Your writing voice is a big component of what your audience will associate with your business, and a copywriter is skilled in helping determine what brand voice is right for your business and implementing it across whatever copy you need.
2. They Can Help You Rank Higher on Search Engines
A copywriter with SEO knowledge can help improve your website’s ranking position on search engines like Google and Bing. An SEO copywriter understands things like keywords, web crawlers, link building, and more, and can write or refresh your website copy to help it perform better when evaluated by search engines. The more SEO-friendly your copy, the higher your website will rank in search engine results and the more people will see it.
3. Copywriters Understand Different Content Types
Most copywriters have a wealth of writing experience. Web copy, ads, video scripts, brochures, flyers, whitepapers, one-sheets, blog posts — they’ve likely done it all. A copywriter understands the different nuances of each content type, including how to format it, how it should read, who the target audience is, and what action the audience should take after reading. A copywriter knows how to make the most of each content type and can easily switch gears between them, so when you ask, “Can I get a…” they can often turn it around for you pretty quickly.
4. A Copywriter Provides Perspective
When you run a business, you know everything about it. It’s your thing. While this is great, it can also cause you to be so close to the business that you have a hard time looking at it the way a customer would. You may forget that those aspects of your business you know by heart are brand new to your customers, or that they need an explanation for that term you keep using.
A copywriter is always thinking about the end-user. Who’s going to read the copy? What do they need and want to know from it? How can you best present it so it will attract and retain the right people? A good copywriter has these things in mind and can navigate them from a fresh, objective perspective.
5. Copywriters Help You Look Professional
If you’re someone who’s insecure about where that comma goes or doesn’t have time to proofread, a copywriter can be your best ally. Writers have the skill to polish copy so that things like grammar, punctuation, and spelling are both correct and consistent across all copy.
These things matter when it comes to presenting your business as trustworthy. A business that puts out an ad or landing page with a typo or poorly written sentence runs the risk of looking unprofessional and losing credibility. Having a copywriter’s eye on things ensures your best foot will always be put forward.
And if all that wasn’t enough, here’s a bonus: Enlisting the expertise of a copywriter means you can focus on other parts of your business. Instead of sitting at your desk trying to find the right words for that web page or wondering if all your commas are in the right place, you can spend your time on the aspects of your work you really want and need to focus on and let a professional copywriter handle what they do best: making you look good and drawing people to your business.
Think you could benefit from professional copywriting services? Give us a call! Our Go Fish Digital copywriters are ready to help.