SEO Articles

Sharing is caring! I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). Personalized Knowledge Graphs are structured information about entities personally related to a particular searcher, the attributes of those entities, the classifications of those entities, and knowledge about relationships between those entities, and …

Where will we go with Personalized Knowledge Graphs? Read More »

Sharing is caring! Calculating Featured Snippet Answer Scores An update this week to a patent tells us how Google may score featured snippet answers. When a search engine ranks search results in response to a query, it may use a combination of query dependant and query independent ranking signals to determine those rankings. A query …

Featured Snippet Answer Scores Ranking Signals Read More »

Sharing is caring! Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages …

Bursty Fresh and Local Featured Snippet Answers at Google Read More »

 GUESTS & RESOURCES Episode Overview: Join host Ben as he continues Black Friday Predictions Week with Searchmetrics’ VP of Services Tyson Stockton as they make predictions regarding Amazon’s reign in ecommerce. Together they discuss whether Amazon will retain their No. 1 spot in ecommerce or if Google’s latest new initiatives will chip away at …

Amazon’s Strikes Back! – Tyson Stockton // Searchmetrics Read More »

GUESTS & RESOURCES Episode Overview: Join host Ben as he continues Black Friday Predictions Week with Searchmetrics’ VP of Services Tyson Stockton as they make predictions for Black Friday this year. Together they predict that the top shopping category this year will be home goods. Historically electronics are one of the strongest performing categories, and …

Home Goods Top Category for Black Friday? Read More »