SEO Articles

The key to a successful digital PR campaign is often its uniqueness. Doing something that’s never been done before, uncovering new pieces of information, or offering an alternative perspective on an issue is a great way to catch a journalist’s attention. But coming up with that groundbreaking campaign concept is a tough challenge. One of […]

At Go Fish Digital, our Shopify SEO agency works with a lot of sites using the platform. One of the most common things we get asked about is what structured data works best for Shopify. With all of the different structured data types that are available, it can feel very confusing as to which ones are

One of the key considerations for Shopify store owners is site performance. Your website performance directly impacts your website’s ability to convert users. The faster your site is, the more users you are likely to convert. As well, if you’re looking to improve your Shopify store’s SEO, performance is a small ranking factor in Google’s

When taking control of a Google ads account that was previously created or owned by someone else there are a number of measures that you should take to ensure the account and campaigns are set up efficiently. A good Google ads account audit requires taking a step back and reviewing the details of your account

The market is getting more competitive, the landscape is oversaturated with similar companies, and you’re starting to feel the pressure — what can you do to ensure you stand above the crowd? The answer is multifaceted, but one clear way to improve your success rate and user satisfaction is to increase your site’s overall engagement

If you are an e-commerce business owner, search and shopping ads are critical to your business. If you aren’t showing up in search results, you’re missing out on potential customers and leaving a lot of opportunities on the table. Fortunately, there’s an easy way to make sure shoppers can find your products: a Product Feed. 

Why is search for fashion brands so challenging? Social media platforms set changing user expectations of how they want to experience content. This is contrasted with the infrastructural complexities of a large eCommerce system. The result is that search marketing in this space becomes incredibly complex. Over the years, we’ve worked with a large number

We’ve always found SaaS companies to be extremely interesting clients to work with in terms of their digital marketing efforts. Since their business models are often congruent with higher margins, this allows them the flexibility of more aggressive marketing goals. Over the years at Go Fish Digital, we’ve worked with a large number of SaaS

At Go Fish Digital, we’ve had the opportunity to work with various clients on creating and implementing structured data in their related SEO campaigns. And, no matter the industry, we’ve found the inclusion of structured data to be a fundamental step in the process of growing organic visibility amongst the major search engines.  With that

I remember when paywalls first arrived as a monetisation channel for publishers. I have to admit that I was skeptical at first. Online news had been something people were used to enjoy for free, and I had doubts about the viability of paywall models. I was happy to be proven wrong, and now paywalls are