SEO NEWS
This edition of SEO for Google News is a special one. You may have seen that I wrote a guest newsletter for WTF is SEO?, the friendly rival newsletter dedicated to SEO for journalists. I wrote about crawl optimisation for news publishers for them, and I will be writing a much more technical follow-up to […]
Integrating SEO into the Newsroom Read More »
For advertisers on Google, Quality Score is nothing new. But, is your Quality Score optimization strategy keeping up with the evolution of Google Ads in 2023? In this article, I’ll provide up-to-date guidance on improving your Quality Score, as well as a helpful lens through which to think about Quality Score overall. What is Google
How to Improve Quality Score in 2023 Read More »
The Rise of Social Media The marketing world looks vastly different than it did a decade ago with the rise of social media. Businesses now use social media to connect with customers, build brand awareness, and drive sales. Social media allows businesses to communicate directly with their target audience and create personalized experiences that build
Unlocking the Power of Social Media: Essential Best Practices for Your Business Read More »
If you’re looking to increase your website’s visibility and drive more traffic, you may have considered using search engine optimization (SEO) or pay-per-click (PPC) advertising. Both strategies can be effective in driving traffic to your website and generating leads or sales, but they each have their own unique benefits and drawbacks. In this article, we’ll
SEO vs. PPC: Which Option Should You Choose? Read More »
Google Ads is one of the best advertising platforms available for law firms. If you’re an attorney looking to grow your practice, Google Ads might be the perfect solution for you. However, in order to be successful, you must take the time to understand Google Ads and your account so that you can use your
A Guide To Google Ads For Lawyers Read More »
Regardless of what your career path is, every single individual can benefit from personal branding. What exactly does this mean? Personal branding includes putting your best foot forward and controlling your own narrative online. Whether you’re a person who loves and utilizes many different platforms online, or if you’re the opposite and would rather be
The 6 Benefits Of Personal Branding For Your Reputation With Examples Read More »
What Is a Content Gap Analysis? A content gap analysis is a process of evaluating the content of your website, as well as the content of your competitors’ websites, in order to identify areas where your content may be lacking or could be improved. This analysis can help you identify gaps in your content that
How to Perform a Content Gap Analysis Read More »
For certain page types, schema (structured data markup) is a great thing to add to a well-optimized page. All you have to do is create the markup, add it to the <head> section of your page(s), and measure the expected result. The problem is that you want to apply Article schema to your news blog
How to Create Dynamic Schema With Google Tag Manager Read More »
Choosing a bidding strategy in Google Ads can sometimes be tricky. However, having an understanding of how each bidding strategy works will make the choice much easier. In this article, we’ll review seven common automated bidding strategies and how those might impact your results. These methods will help you get the most out of your
7 Automated Bidding Strategies In Google Ads Read More »
Data is crucial in the SEO field. We all know that. But, knowing where the data comes from is equally as important, I would argue, because sometimes there are outside factors you need to consider when using that data in decision-making. One of those outside factors is a popularity boom. I was reminded of this
3 SEO Tips for When Your Industry Sees a Boom Read More »