SEO Articles

Advance notice: The examples I’ve used in this newsletter are not accidental. I am, after all, an Eindhoven-born PSV fan. #Sorrynotsorry As any journalist knows, headlines make stories. Nowhere is this truer than online, where people are bombarded with headlines almost everywhere they look. Crafting a good headline that works on the web is challenging. […]

Marketers know that there is a wealth of data available for their sites. This data is easily available through a few Google tools: Google Analytics, Google Search Console, and Looker Studio. Now, we can add BigQuery to the mix. Back in February, Google announced that users could export their Google Search Console data to BigQuery.

Are you a website owner looking to improve the effectiveness of your online presence? Are you having success with attracting site visitors, but still can’t seem to increase your ROI? If so, then you may need to dive into the world of conversion rate optimization (CRO).  But what exactly is CRO, and why should you

Spending on paid search advertising in the United States is expected to surpass 100 billion dollars for the first time in 2023 (source). Amid this increase, Google and Bing have announced artificial intelligence products which are expected to shift the way we find and process information from the internet.  How does paid search advertising work

In 2022, Google sunset Smart Shopping campaigns and replaced them with Performance Max. What do you need to know about this transition? We will take a look at the differences and similarities between Performance Max and Smart Shopping campaigns and ways that you can see how the new Performance Max campaigns compare to Smart Shopping.

Evergreen content is an essential component of many successful digital PR campaigns, but what exactly is it? Evergreen content is like a good bottle of wine – it only gets better with age! Evergreen content refers to content that remains relevant and useful to your target audience for an extended period of time, often months

Do you need help creating or managing your international PPC campaigns? To help you out, Go Fish Digital listed 7 of the best digital marketing tools we use to create and manage international Google Ads campaigns for our clients: I Search From SEMrush Fiverr Google Sheets Google Keyword Planner Looker Studio ChatGPT Below you can

Audience targeting within Google Ads is crucial to the success of your campaigns, and there are several great options to choose from within the platform. So, where do we begin? Let’s dive into what audiences are and how you can leverage this tool in your campaigns.  Audience Targeting To understand how to use audiences in

What is Image SEO?  Image SEO is the practice of optimizing photos on your website for search engine crawlers in order to improve their visibility and ranking in search engine results pages (SERPs). Image SEO involves optimizing various elements of an image, including the file size, alt tags, and other metadata, to help search engines

It’s no secret that online reviews have become a primary resource for consumers when researching a business, product, or service. However, some may wonder just how much online reviews are actually influencing a consumer’s purchasing decisions, so we conducted a study to determine the true value that online reviews hold. We compiled a survey to