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If you’ve never worked with a professional copywriter, the role does just that: writes copy. A copywriter specializes in putting the right words together in the right way to be featured in the right places so the right people see them. Their work is often the first impression your business makes on your audience and […]

Managing Knowledge Panels at Google A patent from Google shows a planned approach for people from a business to manage a knowledge panel that may appear when someone searches for their business. The patent tells us that “entity information can be provided on a webpage,” and visitors to search results can view details about that

Creative campaigns with a link building component are an investment, both in time and money.  So, imagine this scenario…  A campaign you and your team have been working on for the last few weeks has finally been posted on your client’s site and you’ve launched an email outreach campaign to earn links. After reviewing your

Sharing is caring! Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages

Sharing is caring! How Are Featured Snippet Answers Decided Upon? I recently wrote about Featured Snippet Answer Scores Ranking Signals. In that post, I described how Google was likely using query dependent and query independent ranking signals to create answer scores for queries that were looking like they wanted answers. One of the inventors of

Sharing is caring! Calculating Featured Snippet Answer Scores An update this week to a patent tells us how Google may score featured snippet answers. When a search engine ranks search results in response to a query, it may use a combination of query dependant and query independent ranking signals to determine those rankings. A query