SEO NEWS
Ryan Siddle, an SEO, asked John Mueller of Google if Google supports nested XML sitemap index files. The answer is no, Google does not support it. John said on Twitter “no, it’s not supported — sorry.” Here are those tweets: Having the XML Sitemap Index of Sitemap Index URLs would enable new categories to be […]
Google Does Not Support Nested XML Sitemap Index Files Read More »
So let’s say you are searching for pizza stores in Saint Moritz, Switzerland – does that mean you live there or you are about to travel there. Google’s John Mueller said while Google does try to understand where you are searching from, it does not differentiate between “living in X” from “traveling in X”. Here
Google Does Not Differentiate Search Results For Travel In X vs Live In X Read More »
Google will have a new holiday Doodle on its home page, Google.com, throughout all of December 2020. I guess for 2020 the company is looking to spread the holiday cheer as it does best, through its Doodles, special Google logos. I will continue to update this story with the Doodles for each day. December 1,
Google Holiday Doodles For All Of December 2020 Read More »
Google has made a small tweak to the “suggest an edit” feature in the local panel results. Yes, you can still suggest an edit but now if you click on the arrow to expand the hours of that business or store, Google will let you suggest an edit specific to the hours of the local
Google Local Panel Adjusts How To Suggest An Edit To Business Hours Read More »
GUESTS & RESOURCES Episode Overview: Join host Ben as he speaks with Kalicube founder and author Jason Barnard about the importance of establishing brand authority on SERPs. Together they analyze exact brand matches and how to be found when sharing similar brand names with a higher ranked competitor. When your brand name is your personal
Brand SERPs – Jason Barnard // Kalicube Read More »
Featured Snippets that Answer Questions Google shows several different types of featured snippets in search results. One type uses answer boxes providing answers to express or implied questions in queries. Those answer boxes sometimes show only facts as answers, and sometimes they offer extended textual answer passages in response to a query. I’ve written several
Weighted Answer Terms for Scoring Answer Passages Read More »
It is well known that content plays a big role when it comes to growing a website through search engine optimization, but one of the greatest uphill battles we often face in SEO is building content from the ground up. Writing copy can be time-consuming and tedious and taking on this task can seem daunting
How To Create an SEO Optimized Content Outline Read More »
Ranking Passages at Google The Google I/O Developer’s conference was called off this year and a SearchOn2020 presentation from the company was held instead. Several announcements were made about new features at Google, many of which were described in a blog post on the Google blog on How AI is powering a more helpful Google.
Selecting Candidate Answer Passages – Go Fish Digital Read More »
In September 2020, Google Ads announced that only search terms that “a significant number of users searched for” would be included in the search terms report. Following this change, some advertisers estimate that upwards of 50% or more of search terms are no longer being reported on, which many in the PPC community view as
Search Term Report Changes: 3 Ways To Supplement Lost Search Term Data Read More »
Earlier this year, I wrote a post called Author Vectors: Google Knows Who Wrote Which Articles which was about a patent from Google that told us about Google’s potential ability to identify who the author of content on the web might be. Google has been analyzing content from authors for a while, which can be
Google Understands An Author Style Well Enough to Imitate It Read More »