seonews

A couple of weeks ago we reported a steep dive in the number of featured snippets Google showed in its search results. Those numbers have not improved and not it is settling in that this may be the new norm – for now. Glenn Gabe shared some examples of sites that lost featured snippets on […]

GUESTS & RESOURCES Episode Overview: Join host Ben as 2021 SEO Predictions Week concludes with the final conversation with Tyson Stockton, VP of Client Services at Searchmetrics, and Jordan Koene, SEO Strategist and Advisor to Searchmetrics.  Last year brought more antitrust battles to Google’s door as the Department of Justice along with 11 states sued the company. While

Google’s John Mueller asked if it would help if a site timestamped its content and pages using blockchain. John responded “Google doesn’t use that.” In short, he said Google does not use blockchain for search. He added “These setups have come up from time to time. Since they don’t affect Google (positively or negatively, as

GUESTS & RESOURCES Episode Overview: Join host Ben as he talks with Garrett Mehrguth, Founder and CEO of Directive Consulting, about how our SEO strategy can be approached from a general marketing perspective. Today’s conversation focuses specifically on understanding your total addressable market (TAM) as part of your overall search marketing approach.  The first step in evaluating

Google’s John Mueller said on Twitter that when you want to “unindex,” remove indexed pages from Google Search, you should not block Google with robots.txt, but rather use noindex. He said only unindex pages when if you don’t care if the page doesn’t rank but if you want it to rank, then improve the page.

GUESTS & RESOURCES Episode Overview: Join host Ben as he continues his conversation with Garrett Mehrguth, founder and CEO of Directive Consulting, about how the general marketing perspective should influence SEO strategy. Today the duo discusses how understanding more about the individuals you’re targeting is critical to search marketing success.  As discussed previously, understanding the total

Google has announced that it is now offering a free version of its hotel listings, this is now in addition to the paid option. This is very much like how Google made Google Shopping free last year. Google wrote “we’re improving this experience by making it free for hotels and travel companies around the world

GUESTS & RESOURCES Episode Overview: Join host Ben as he concludes his conversation with Garrett Mehrguth, founder and CEO of Directive Consulting, about how the general marketing perspective influences our SEO strategies. Today Ben and Garrett discuss the best ways to approach building your search marketing tech stack.  The software needed for your search marketing efforts

Here is an old photo (again, Google offices are really not busy these days) from the rooftop of the Google San Francisco Office. You get a view of the Oakland / San Francisco bridge and the bay. This was posted years ago on Twitter. This post is part of our daily Search Photo of the

GUESTS & RESOURCES Episode Overview: Join host Ben as he talks with Kyle Roof, cofounder, and SEO at Page Optimizer Pro, about the insights gained from over 400 on-page SEO experiments.  As many SEOs have discovered, there are more opinions about SEO and Google’s approach than practitioners in the industry. This disparity led Roof to