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GUESTS & RESOURCES Episode Overview: Join host Ben as he continues his conversation with Kyle Roof, cofounder, and SEO at Page Optimizer Pro. Today the duo talks more about testing, specifically about an SEO competition, Kyle participated in that ended with surprising results.  Back in 2018, a Facebook group called SEO Signals Lab launched a […]

When you think of a web or net(work) and Google you think about servers, bots, and so forth. But here is a photo from the Google Dublin office of a real web and net, a physical one. This is an old photo posted on Instagram in 2017 and it shows a Googler caught in the

Google announced last week that while other companies are planning to replace third-party cookies with alternative user-level identifiers, Google will not. Google said “we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.” Google wrote: We realize this means other providers may

Google’s John Mueller was asked about an error with Sitemaps files. The question was around Google not being able to fetch and read two of the few XML Sitemap files but those files are perfectly valid. John said it can be a lot of issues but there is a trick you can try. If the

Over the weekend there are a nice amount of chatter from the SEO community around the Google search results rankings being all over the place. The chatter was unusually high for the weekend and some of the tools have also picked up on the fluctuations in the search results. Google has not announced anything but

Alex Genadinik is in the business of helping businesses and individuals learn about SEO and digital marketing. He owns a company named Problemio and is a top 1% instructor at Udemy and has authored numerous bestselling books on Amazon. Alex has been doing SEO for about 15 years now, he started out as a software

Microsoft Bing announced a slew of “visually immersive” upgrades to the search results interface. This includes updates to how it shows recipe results, image search similar looking items, expandable search result carousels, infographic knowledge panels and the local answers details. Here is a bulleted list of the changes: Infographic-like search panel experience Local answers

Google is saying goodbye to desktop crawls and will be switching to mobile first indexing for every website from March 2021. This means that Google will be using the mobile version of your landing page for indexing and ranking. For webmasters, SEOs and digital marketers, this means checking upfront whether they are ready for mobile

 GUESTS & RESOURCES Episode Overview: Join host Ben as he kicks off 2021 Predictions week with a conversation between VP of Client Services at Searchmetrics, Tyson Stockton, and Searchmetrics’ SEO Strategist and Advisor, Jordan Koene.  The first SEO prediction for 2021 involves Google’s core updates and how they will evaluate content this year. As Jordan discusses in

Google just posted a short four-minute video on how Google has changed since it first launched in 1998. In short, it is about going from ten-blue links to a giving you a much richer search experience with answers. Also, Danny Sullivan is featured in the video, amongst other Google executives like Cathy Edwards, Urs Holzle,