seonews

Schwartz SEO Book

Check it out, Mr. Schwartz wrote a book about SEO, it is called Product-Led SEO. So no, I didn’t write this book, but Eli Schwartz, no relation to me, wrote this book. I think you can buy it on Amazon if you want, but I know he is sending out some copies to some lucky […]

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User Generate Content Products Reviews Likely Won’t Rank Well In Google Search

Google’s John Mueller implied that since the product reviews update has been rolled out, it will be hard for user generated content generated product reviews to rank well in Google Search. John said on Twitter “the focus there is clearly on reviews from experts. Keeping the quality of a UGC site high is hard, I

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Google Product Reviews Update Was Big, Soft 404s Causing Ranking Issues & Google Ads Auto Apply Recommendations

This week I spent a lot more time covering and updating the details around the Google product reviews update. I covered some of the early impact it had on some sites, and it was big. Google added more details about this update including that it can impact your Google Discover traffic, it will be updated

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7 Useful Marketing Skills (That I Used to Thrive in My Career)

There’s always a debate about what skills marketers should learn. One person says it’s copywriting; another says it’s coding. One person argues it’s branding; another argues it’s strategic thinking. Add performance marketing, data science, and soft skills like management into the mix and you’ll see that the list is endless. Is there a right or

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