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GUESTS & RESOURCES Episode Overview: Join host Ben as he chats with Marcus Tober, Founder and Chief Evangelist at Searchmetrics. Together they dive deeper into Core Web Vitals and discuss Marcus’s findings. Marcus kicks off the discussion with how much information Google has been releasing prior to the new Page Experience Ranking Signals. With Google […]

Google added a new keyboard shortcut to help users more quickly jump their cursor in the search entry box. If you do a search on Google.com and start typing afterwards, Google will prompt you about this keyboard shortcut that reads “Press [/] to jump to the search box.” Here is a screen shot (click to

Google’s John Mueller was asked “are seals a good way to improve the E-A-T of a website” By seals, the user means trust seals, like BBB seals, security seals, certification seals, anything that conveys a form of trust on the website. John Mueller basically implied no. John said “I don’t know. I would actually focus

John Mueller of Google was asked another interesting question in this Friday’s SEO hangout. The question was, do you need to optimize your whole website if you only care to have one URL, one page, on that whole website to rank well? The answer was not necessarily but it does help the one page to

Last week, PPCGreg posted on Twitter that Google Ads is “taking more liberties in the queries they’re allowing for Exact Match to show for. He said it “seems like they loosened things up a good bit.” This comes from this help document that shows this graphic where Google shows examples of exact match, saying “Ads

Here is an interesting twist, some at WordPress said it wants to by default and automatically block Google’s FLoC on its websites. WordPress wants to treat FLoC as a security concern and said “FLoC places people in groups based on their browsing habits to target advertising.” Since early on the Electronic Frontier Foundation was not

Shimon Sandler came out to my house in the pretty cold weather, you can see the snow in the corner, to talk SEO and shop. Shimon has been in the SEO space for about 20 years, he has the experience at working at agencies, working in-house for large enterprises and even building his own agency

Here is a photo from a couple years ago from the Google NYC office of a bunch of anti-gravity chairs in one of the rooms at Google. This was part of some rejuvenation program Google was offering to its employees back then and the company that was hired to do it promoted it on Instagram.

GUESTS & RESOURCES Episode Overview: Join host Ben as he kicks off a series of conversations with Steve Clark, Head of Digital Growth at Tangent. Together they discuss Steve’s 5 fundamentals to growth marketing. Steve starts with the fundamentals of growth marketing. He introduces the topic around his own background as an SEO and the

GUESTS & RESOURCES Episode Overview: Join host Ben as he concludes his conversation with Steve Clark, Head of Digital Growth at Tangent. Together they discuss keywords and thinking beyond keywords. Keywords are important, but there is a hang-up on the types of keywords. Keywords that are focused on intent should be prioritized. Keywords need to