If you’re looking to build more backlinks to your website, checking how your competitors built and earned their backlinks is a good starting point. That’s because understanding how they got links can help inform your link building strategy. In this post, you’ll learn how to find, replicate, and learn from your competitors’ backlinks. How to …
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Keyword research is a three-step process: Find keyword ideas that people are searching for Check their ranking difficulty Figure out the best way to rank In this post, you’ll learn how to do these tasks with nine free keyword research tools. The best free keyword research tools Keyword Generator shows up to 150 keyword ideas. Just …
Separating input and output KPIs is a concept rarely used in content marketing. But when applied, it gives a better understanding of what resources to focus on in order to achieve the desired results. For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI …
2 Types of Content Marketing KPIs You Should Track (Separately) Read More »
SEOs have been trying to outsmart Google for as long as it has existed. Sometimes, they win; other times, their attempts fail. Here are 10 extraordinary examples of websites that failed to fool Google. At its peak, on August 19, 2022, Ahrefs reported that Conch House received an estimated 6.7M organic traffic. Key stats 2,794,551 …
10 Websites That Tried to Fool Google (And Failed) Read More »
Link building is hard work. Landing top-quality links takes a lot of time. Unless you have a dedicated in-house team of link builders, acquiring the links you need can be difficult, especially if you have more than one site you’re working on. So if you’re a busy business owner or an SEO with multiple clients, …
6 Link Building Services That Actually Work (+6 More to Avoid) Read More »
Marketing automation tools improve the efficiency of your business by automating boring, repetitive tasks, meaning you can focus on more important things. Here are my (and the Ahrefs team’s) top tools that help you work smarter—not harder. 1. SEO marketing automation tools Many SEOs dream of automating their business, but how much of SEO can …
We’ll take a look at the types of organic keywords everyone interested in SEO should know. If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects. Seed keywords are words or …
“Five questions with…” features SEO professionals and marketers of all experience levels. To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice for aspiring SEOs, plus a DALL-E sketch that would put Leonardo da Vinci to shame. (Or maybe not!) 1. How did you get into SEO? I was …
If you’re choosing keywords based on search volume alone, you’re making a mistake. You also need to consider whether the keyword makes sense for your business and whether you can realistically rank for it. Here’s the process: Let’s go through the steps in more detail. 1. Will the keyword send me enough traffic? People usually rely …
If you tried to put together a list of metrics from all resources about SEO topics, you’d easily end up with hundreds of them. It can be overwhelming to make sense of it all. But you only need to focus on a few metrics that really matter for your SEO performance and the results it …
How to Measure SEO Performance & Results (The Right Way) Read More »