Ahrefs

Has your organic search traffic plummeted in recent months, and you can’t figure out why?While it’s very unlikely these days, negative SEO could be the culprit.But before we talk about detecting, deflecting, and fighting negative SEO, let’s…
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Email outreach is a staple of link building that the SEO industry swears by. And while it seems pretty straightforward on the surface, there are quite a few not-so-obvious roadblocks that might prevent you from succeeding at it.Back in…
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If you’re unsure whether making a change to your website will positively or negatively affect SEO, running an SEO test might be the solution.But when should you do SEO testing, and how?In this guide, you’ll learn:SEO testing is the process…
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A website migration is a term used to describe any significant changes to a website’s setup which may impact SEO, such as changes to the domain, URLs, hosting, platform, or design.There are many different kinds of migrations, but the basic…
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In 1984, Nike collaborated with Michael Jordan to create an exclusive sneaker line, the Air Jordans.It was a hit. In just 12 months, the Air Jordan 1 sneakers racked up more than $100 million in sales. In 2020, an original pair—worn and…
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Few mainstream brands are as fascinating SEO-wise as Wise.Formerly known as TransferWise, this fintech company offering multi-currency accounts and quick international money transfers with fair fees currently gets an estimated 6.4 million…
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As SEOs, we tend to generalize goals because there is so much outside our control. “We can’t promise results.”The problem is that without a clear vision of what a win is, we’re unlikely to achieve results at all.The same is true if we set…
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This template includes 13 vital sections needed to protect yourself and set clear expectations with your clients. It’s also fully customizable—you can easily swap out the names, edit the prices and services, and tweak the sample terms and…
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If you want to learn SEO, you can piece everything together from blog posts and videos or take an SEO course. But what about an SEO certification?After spending hours researching SEO certifications and taking three of them (see my three …
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Our content strategy at Ahrefs is simple.In a nutshell, we:Create blog posts and videos about relevant topics that people search for on Google and YouTube.Nurture and educate those people with useful content on Twitter and in our…
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