Ahrefs

How to Do a Backlink Gap Analysis (With Template)

A backlink gap analysis is the process of finding great links your competitors have that you don’t. It involves evaluating your competitors’ quality of backlinks and deciding if similar links could also improve your site’s SEO.  This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll

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Why I Wouldn’t Start Affiliate Marketing in 2025 (And What I’d Do Instead)

Back in the day, I ran a couple of semi-successful affiliate websites. I even once ranked #1 for “best protein powder.” This was a pretty lucrative keyword given its commercial intent and high search volume. Ever since then, the idea of starting another affiliate site and getting serious about it has always been in the

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SEO for (Busy) Founders

If you’re a founder who knows that SEO matters, but doesn’t know where to start, check out this one-page primer. Thanks to the following founders for sharing feedback on this guide: Sidenote. I’m writing this based on my experience helping startups from pre-seed to post-IPO with their search strategy. I also taught some of these ideas

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