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Generative Engine Optimization (GEO) — sometimes referred to as AEO (Answer Engine Optimization) or AI SEO — is the practice of optimizing content to influence how large language models (LLMs) like ChatGPT, Google’s AI Overviews, Perplexity, and AI “search modes” retrieve, summarize, and present information. While traditional SEO focuses on ranking webpages in search engines

SEO is one of those topics you hear about constantly, and it’s no wonder, given how essential it is to online success. But beneath the buzz, it can feel like an endless, tangled universe of technical fixes, keyword research, content creation, link building, and more. With so many moving pieces, it can be hard to

The way people search for information is changing quickly. For years, Google’s been the gateway to the internet. But that grip is loosening, and AI is the reason.  At a recent roundtable, Go Fish Digital’s marketing experts broke down what’s happening behind the scenes. Tools like ChatGPT are changing how users look for answers, and

One of the most efficient ways to understand how Google might interpret and rank your content is to examine who else is ranking for similar queries. With Screaming Frog’s Custom JavaScript Extraction and Google’s Custom Search JSON API, you can extract the top 10 organic competitors for each page’s H1, automatically and at scale. This