seonews

I’ve had this post in drafts for a while, mostly as a container for me to drop bits into for when I got time to expand it into a proper newsletter. Then my good friend Jono Alderson published his excellent piece on semantic HTML, and for a few weeks I lost the will to complete

Search doesn’t look like it used to, and it’s not going back. This shift in behavior is changing how marketers think about SEO. Brands have to rethink what it means to show up. That includes how they rank, how they track, and how they structure their presence in a search experience that favors summaries over

This guide breaks down how CMOs and marketing directors can replace outdated KPIs with AI-aware metrics that better track modern buyer behavior. TL;DR AI has changed how people discover brands. Traditional metrics like clicks, bounce rate, and ROAS don’t reflect this shift. This blog covers the four metrics that actually matter in today’s fragmented, zero-click

Building client relationships that are strong requires you to put in not only the time that is required, but the care that is also necessary in order to grow and maintain them. Fostering strong client relationships is necessary for business sustainability and growth! Below are our top tips for cultivating a mutually beneficial relationship with