SEO NEWS
Search everywhere optimization (some call it SEvO) means making sure people can find you no matter where they’re looking online. And here’s the thing: they’re not just looking on Google anymore. People are turning to TikTok for product suggestions, digging through Reddit for brutally honest reviews, and asking ChatGPT for personalized shopping lists and recommendations—often […]
5 Places to Optimize Beyond Google Read More »
GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand noticed—and accurately represented—in AI-generated answers. That includes results from Google’s AI Overviews, and AI assistants like ChatGPT, and Gemini. The goal is to make sure your brand shows up when AI tools answer user questions, even if no
Growth Strategies and Metrics For the AI Era Read More »
Posted on August 15, 2025 Written by Bill Hartzer New Jersey’s Premier Marketing Event Returns This Fall The New Jersey Digital Marketing Conference (NJDMC) will make its return on Thursday, October 23, 2025, inside the iconic Bell Works campus in Holmdel, New Jersey. Hosted by dblspc, the event is set to gather marketing leaders, innovators,
Inside the Marketing Event New Jersey Pros Won’t Want to Miss This October Read More »
Google’s “Preferred Sources” Lets You Handpick Top Stories in Search – Bill Hartzer Home » Google » Google’s “Preferred Sources” Lets You Handpick Top Stories in Search
Google’s “Preferred Sources” Lets You Handpick Top Stories in Search Read More »
Hospitals Rush .med: 42,000+ Domains Reserved Before Launch Day – Bill Hartzer Home » Domain Names » Hospitals Rush .med: 42,000+ Domains Reserved Before Launch Day
Hospitals Rush .med: 42,000+ Domains Reserved Before Launch Day Read More »
It started with a $100,000 donation, ended with $11 million raised for charity, and somewhere along the way, an electric bike brand earned 235M+ impressions and $7M worth of brand awareness. Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought
The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge Read More »
35 .ORG Impact Finalists Revealed: Who’s Heading to D.C.—and Who Could Win $50K – Bill Hartzer Home » Domain Names » 35 .ORG Impact Finalists Revealed: Who’s Heading to D.C.—and Who Could Win $50K
35 .ORG Impact Finalists Revealed: Who’s Heading to D.C.—and Who Could Win $50K Read More »
Accessibility + SEO + Analytics? Siteimprove Puts It Under One Roof with Siteimprove.ai – Bill Hartzer Home » AI » Accessibility + SEO + Analytics? Siteimprove Puts It Under One Roof with Siteimprove.ai
Accessibility + SEO + Analytics? Siteimprove Puts It Under One Roof with Siteimprove.ai Read More »
Posted on August 12, 2025 Written by Bill Hartzer Pop-Ups Are Out: Tambourine Launches Native Website Personalization for Hotels Tambourine introduced Native Website Personalization, a built-in feature of its Symphony Hotel Marketing Platform. The aim is clear: replace pop-ups with on-page messages that feel natural, stay on brand, and move guests to act without getting
Pop-Ups Are Out: Tambourine’s Native Personalization Lands for Hotel Websites Read More »
In a dataset of 15,000 prompts, we found that—on average—only 12% of links cited by ChatGPT, Gemini, and Copilot appear in Google’s top 10 results for the same prompt. Perplexity is the outlier: nearly 1 in 3 of its citations point to pages that rank in the top 10 for the target query. We analyzed
Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt Read More »