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Mike Blumenthal dropped a simple but thoughtful local SEO tip that all businesses should do sometime in the near future. Just check out the featured photos that Google has chosen to display in your Google Maps pin overlay. Mike said on Twitter, “When the new side map was introduced to the Local Pack last month, […]

Search Engine Land » SEO » Google search responds to BankRate, more brands use AI to write content Artificial intelligence (AI) has been a hot topic lately, especially since the launch of ChatGPT on November 30. Microsoft Bing has plans to add ChatGPT to search. Some have questioned whether it is a Google killer. Now

This post was sponsored by Ahrefs. The opinions expressed in this article are those of the sponsor. Could your website use performance improvements but you’re not sure where to start? Are you looking to improve your search engine rankings but still gaining the SEO expertise it takes to achieve it? You probably already know that

Watch out, Google. There is a new player on the search engine scene. Sure, you’ve heard this before, but this time it’s serious. ChatGPT (Generative Pre-trained Transformer) is a large learning model with a focus on language. Using artificial intelligence (AI) and vast amounts of data, it can interact with users in a conversational manner,

Column pages have been an effective way of grouping and presenting website content to users and search engines for some time. In this post, I’ll define what a pillar page is, how it can help your SEO efforts, and share some examples of pillar pages in action. So let’s start by defining column pages. What

How to ring in the new year with the new Google Ads update? On January 4, Google emailed advertisers who now have the auto-applied suggestion “remove redundant keywords” enabled in their accounts. The email states that starting January 19, Google will begin removing redundant keywords across different match types. First reported by Robert Brady via

A Google research paper titled Generative Models are Unsupervised Predictors of Page Quality gives a negative connotation to SEO practices. It has a section called “search engine optimization (SEO) attempts” that says, “documents that attempt SEO are usually flagged as very low quality.” This paper was first pointed out by Roger Montti who asked if

Master of the SEO art Barry Adams explains what publishers need to do to improve their relationship with everyone’s biggest source of readers – Google. Adams, of Polemic Digital, has been building websites and working with many of the world’s leading media brands on SEO strategy for more than 20 years. Speaking at a special

AI for SEO is at an inflection point where the technology used by large corporations is increasingly available to smaller businesses. The increasing use of this new technology is permanently changing today’s SEO practice. But is it right for your business? These are surprising facts. What Is AI For SEO AI or artificial intelligence is