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Google Search responds to BankRate, more brands using AI to write content

Search Engine Land » SEO » Google search responds to BankRate, more brands use AI to write content

Artificial intelligence (AI) has been a hot topic lately, especially since the launch of ChatGPT on November 30. Microsoft Bing has plans to add ChatGPT to search. Some have questioned whether it is a Google killer.

Now we’re seeing more examples of brands using AI-generated content. Bank rate is the latest example. It gets some of its content written by machines but reviewed by human editors.

It’s a bold strategy (let’s see if it pays off for them). And the SEO community wanted to know Google’s policies regarding these efforts.

An example of a bank rate. The example was highlighted by Tony Hill, who posted on Twitter that “BankRate.com, one of the biggest finance sites on the web has now started using AI to write some of its content. A big moment in web publishing and SEO.”

The screenshot reads “this article was produced using automated technology and was thoroughly edited and checked by an editor on our editorial staff.”

I wonder how Bankrate.com ranks for these articles? Sistrix performed an analysis to find out:

For Bankrate.com, this particular use case and the current point in time, it can be said: yes, it works. Many randomly verified articles rank on the first page for the main keyword and many other long tail keywords

The bank rate is not the only example of this. CreditCards.com also uses AI-generated content. The first line of the CreditCards.com Team author page says “Content published under this author byline is generated using automation technology.”

CNET has also been quietly using AI to write entire articles from the ground up since November.

A Google website search for [“This article was produced using automation technology”] will reveal dozens of CNET articles in Google’s index. CNET also assures readers that these articles have been “thoroughly edited and checked by an editor on our editorial staff.”

The potential issue. If we can get machines and AI writing content for us, then the amount of content that can be produced at incredibly low costs can be quite exciting for brands and businesses – more content for a minimum investment sounds like the stuff of dreams.

But, at the same time, AI-generated content on a large scale can also be daunting for users (what should you spend your time reading?) and search engines (what content should Google list when searching?).

There is already so much content being produced daily; how much more can we use, and how much more does Google need to crawl, index, and decide to rank for a given query?

Google’s statement on AI-generated content. Is Google OK with crawling and ranking content written by machines? If not, is Google okay if those pieces of AI-generated content are reviewed by human editors before they are published?

Danny Sullivan, Google Search Liaison, reiterated some of what has been said before about Google’s stance on this topic.

Sullivan wrote on Twitter this morning on the subject of AI-generated content, “content created primarily for search engine rankings, however it’s done, is against our guidance.” But he added that “if content is useful & create for people first, that’s not a problem.”

Sullivan then referred to their guidelines for the useful content update, saying that the “key to being successful with our useful content system – and if it’s not useful content, the system catches it.”

If the AI ​​can write useful content, then it should be fine, one would assume.

Sullivan then points to the revised E-E-A-T quality rater guidelines, saying, “For anyone using *any method* to generate a lot of content primarily for search sites, our core systems look at a lot of signals to reward content clearly demonstrating E-E-A-T (experience, expertise, jurisdiction, and trustworthiness). “

Finally, Google has a spam policy for automated content, which states “generated through automated processes without regard to quality or user experience” which is against Google’s guidelines.

Why we care. We know that machine-generated content is not new, but what is new is that the machines are improving with the help of AI, in producing human-like, high-quality content. The question is, is it produced with the intention of helping people or ranking in Google Search. If it’s the latter, the goal of the helpful content system is to ensure that such content doesn’t rank well.

For now, Google wants content by the people, for the people but you can use AI for ideas and help along the way. If machines and AI can write the content, you’d think that similar technology can detect content written by AI.

Barry Schwartz, Contributing Editor to Search Engine Land and member of the programming team for SMX events. He owns RustyBrick, a web consulting company in New York. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Does Google have an AI?

Google offers a number of sophisticated artificial intelligence products, solutions and applications on a trusted cloud platform that enable businesses to easily build and implement AI algorithms and models.

What is Google’s AI called? What Is LaMDA? LaMDA, which is short for Language Model for Dialog Applications, first appeared in 2021 at the Google developer conference. The advanced AI system is meant to help build other, smaller chatbots.

Is Google’s LaMDA sentient?

In this context, there is no indication that LaMDA is really sensitive at this point. There’s no formal way to test sentiment these days, but a chatbot that ticks all the questions listed above is a good start. In 2022, however, LaMDA is far from achieving that.

What does Google LaMDA stand for?

LaMDA, which stands for Language Model for Dialog Applications, is a family of conversational neural language models developed by Google. The first generation was announced during the Google I/O 2021 keynote, and the second generation was announced at the following year’s event.

Who made LaMDA AI?

LaMDA or Language Models for Dialogic Applications is a machine-learning language model created by Google as a chatbot that is supposed to imitate humans in conversation. Like BERT, GPT-3 and other language models, LaMDA is built on Transformer, a neural network architecture invented by Google and open sourced in 2017.

Does Google run on AI?

Since 2015, when Google introduced its first AI to search called RankBrain, Google has continued to use AI systems to better understand language and thereby improve the search results that Google presents to its searches .

Is Google powered by AI?

The biggest way search engines use AI is to rank web pages, videos and other content in search results. Google (and other search engines) rely on complex AI to determine how content is ranked.

What is Google doing with AI?

At Google AI, we conduct research that advances the latest in the field, applies AI to new products and domains, and develops tools to make AI accessible to everyone. Google’s mission is to organize the world’s information and make it accessible and useful to everyone.

Can Google detect Jasper AI content?

The short answer is no, at least not yet. Google cannot automatically detect AI-generated content and therefore cannot penalize it.

Is AI written content good for SEO? AI will be able to analyze large amounts of data, which is why it has become essential for SEO ranking factors. Marketers can then use this data to improve their content and optimize it for search engines and searchers.

Does Google detect AI content?

Google: We Have Adapted AI Algorithms to Detect and Take Down Plagiarized Content. Duy Nguyen from Google’s search quality team said in the Google office hours video that Google has “algorithms to go after” those who post AI plagiarized content, then the algorithms can “subvert site scraping content from other websites.”

How to detect AI-generated content?

Researchers have tried to detect AI-generated text in several ways. One common method is to use software to analyze different characteristics of the text – for example, how fluently it reads, how often certain words appear, or whether there are patterns in punctuation or sentence length.

Can AI writing be detected?

We have technology that can detect AI-assisted writing and AI-generated writing by tools like ChatGPT today. Turnitin Originality, a product in the market that investigates the authenticity of student work, can detect certain types of writing with the help of AI and report indicators of contract cheating.

How to detect AI-generated content?

Researchers have tried to detect AI-generated text in several ways. One common method is to use software to analyze different characteristics of the text – for example, how fluently it reads, how often certain words appear, or whether there are patterns in punctuation or sentence length.

Can AI content be detected?

Google can tell if something is generated by AI by looking for patterns and inconsistencies in writing style as well as how good the quality of the content is.

Can Turnitin detect AI writing?

Activists at the anti-cheating company Turnitin said they have discovered how to tell if a student is using ChatGPT for assignments. Turnitin said they were able to detect AI writing because it was “very fascinating.”

Does Google penalize AI writing?

No, Google will not penalize AI content if you ensure it adds value to your user. Most of the time, content generated by AI writers will need to be tweaked and fact-checked. If you do this while writing your article, you will be perfect.

Does AI content rank on Google?

And interestingly yes, AI generated content can still rank high up in the SERPs. Turns out Google’s algorithms can’t tell if content is written by AI or human as long as it’s well written and meets the search intent.

Does Google detect AI writing?

Google can tell if something is generated by AI by looking for patterns and inconsistencies in writing style as well as how good the quality of the content is.

How are Google suggestions so fast?

How do search engines work so fast? Search engines work by crawling billions of pages using web crawlers. Also known as spiders or bots, crawlers navigate the web and follow links to find new pages. These pages are then added to an index from which search engines pull results. Understanding how search engines work is essential if you are doing SEO.

How are Google search suggestions so fast?

Googlebot uses an algorithmic process to decide which websites to crawl, how often, and how many pages to crawl from each website. Google’s crawlers are also programmed so that they try not to crawl the website too quickly to avoid overloading it.

Why are Google search results so fast?

These employee servers look through their portion of the Google web index to get the best possible results for your query. The results are returned to the main server which organizes and sorts them and then sends the results back to your browser.

How are Google suggestions so fast?

But the basic takeaway is that the search engine uses an index. He has already gone through the “book”, word by word, and he has compiled a list of those words along with where to find them, and he has arranged the list in such a way that he can look up things in it very quickly. .

What is the best AI writer?

Here are our top 5 recommended AI Writing Software:

  • Jasper – The Best AI Authoring Software.
  • Grammar – Best for Proofreading & Grammar Check.
  • CopySmith – Best AI Writer For E-Commerce.
  • INK for Everyone – The Best for SEO.
  • LongShot AI – Best AI Writer for Long Form Content Creation.

Are AI authors worth it? The biggest advantage of using an AI content writing tool is that it provides the ability to produce and publish more content in less time. This can be a great way for marketers to increase their content output without having to spend hours researching and crafting blog posts.

Is Jenni AI worth it?

Jenni.ai is a great and simple demonstration of the power of AI. It produces blog posts or other such written content quite quickly with easy controls and a simple user interface.

Does Jenni AI cost money?

A recent story here on Medium recommended a free website called ‘Jenni AI’ that uses artificial intelligence to generate articles, emails, stories, blog posts⦠basically any written content you need with almost no effort and in a fraction of the time it takes. to write your own content.

Is Shortlyai original?

Is the AI ​​output original? Yes, the output generated by our AI is completely original and passes all common plagiarism checkers.

Can I use ShortlyAI for free?

Try Briefly for free!

Does ShortlyAI cost money?

You have two options for pricing plans – an annual plan or a monthly plan. You can cancel any of these plans at any time. The annual plan is billed annually, which works out to $65 per month. In comparison, the monthly plan costs $79 each month.

Is Grammarly as accurate as Turnitin?

If you’re a copywriter, blogger, or journalist looking to create better writing while checking your work for duplicate content, Grammarly is for you. It’s the most accurate writing aid out there, and while the plagiarism checker doesn’t have the accuracy of Turnitin, it gets the job done.

Can I use Turnitin as a student? As a student using Turnitin, you will probably access us from a Learning Management System (LMS) such as Canvas or Moodle. Below are all the ways available for you to access Turnitin. If you are not sure which LMS your college or university uses, ask your instructor.

Can I use Turnitin without being a student?

Please note: only current Purchase College students, staff and faculty can access Purchase College’s Turnitin Self-Checker. You must have a current Moodle account/email to log in. Guest access is not available.

Can anyone have a Turnitin account?

An account is automatically created for you, so you don’t need to create an account. Turnitin Website: This is when you will be asked to visit the Turnitin website and submit your assignment for checking, get an Originality report and upload this report with your assignment via the Study Desk.

Can I use Turnitin without class ID?

Students self-enrolling in a Turnitin class must have the numeric class ID and the case-sensitive class registration key. This gives a student user authorization to access the class on Turnitin.

Can you use Turnitin for free?

Yes, Scribbr offers a limited free version of its plagiarism checker in partnership with Turnitin. It uses Turnitin’s industry-leading plagiarism detection technology and has access to most content databases.

Can the public use Turnitin?

Turnitin does not offer individual license purchases for users. Many organizations offer plagiarism detection services from Turnitin. Ask your school or university if they use Turnitin and if the service might be available to you under their licence.

Can I use Turnitin if I am not a student?

Turnitin is a plagiarism prevention tool available to all College Purchase students, staff and faculty. You must currently be a member of the Coleg Prynu community to access our Turnitin case.