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6 ways SEO experts are using ChatGPT right now

Watch out, Google. There is a new player on the search engine scene.

Sure, you’ve heard this before, but this time it’s serious.

ChatGPT (Generative Pre-trained Transformer) is a large learning model with a focus on language.

Using artificial intelligence (AI) and vast amounts of data, it can interact with users in a conversational manner, answer follow-up questions, recognize errors, reject inappropriate requests, and even challenge incorrect premises.

Although this OpenAI-developed chatbot is not a direct competitor to Google, per se, it is changing the way searches are performed. And this will dramatically change the shape of search engine optimization.

In this piece, we’ll look at this technology and discuss innovative ways forward-looking SEOs are already using it to fulfill their roles.

What Can You Do With ChatGPT?

We’ve only just begun to tap into the potential of using machine learning and artificial intelligence in SEO and marketing.

ChatGPT is able to participate in discussions and answer questions in a way that is very close to a human.

It can write essays, fictional stories, poems and even ad copy – which is enough to make professional writers like me a little worried.

It can be used to create content accurate enough that the New York City Department of Education has already banned its use due to fears of cheating.

But more than content, ChatGPT is smart enough to be used for writing meta descriptions or debugging code. Currently, using it for coding is a lengthy technical process, but it seems safe to assume that it will become much easier as the learning model grows larger.

It can also be used as a search assistant, providing answers to questions in clear and concise formats to save users from combing multiple web pages to find answers to their questions.

For example, if you’re looking for a recipe for beef wellington, instead of sorting through a dozen blog pages and scrolling past a long-winded story about how the blogger’s grandmother once cooked this dish for Winston Churchill, ChatGPT provides you with a list of ingredients and preparation steps.

Screenshot from ChatGPT, January 2023

As an SEO professional, this may sound a little scary.

But embracing AI technology instead of worrying about it could be a good move.

There are many ways you can use it to streamline your work and make redundant or repetitive tasks more efficient.

Let’s take a look at how cutting-edge SEO pros are already using ChatGPT.

Ways That SEO Pros Are Already Putting ChatGPT To Work

1. Creating Content

Creating content can be difficult, especially if you don’t have a talented (and humble) writer like me on staff.

Can ChatGPT do this for you? Well, it can, but you should probably avoid using it to write web pages and blog posts.

In 2022, Google’s search lawyer John Mueller said in no uncertain terms that the search engine considers content created using artificial intelligence to be spam, a violation of the company’s policies.

Currently, Google’s algorithms can identify and penalize AI-generated content, including those that use anti-detection algorithms.

You should always use human supervision when working with AI.

However, anyone can safely use ChatGPT to create content for social media posts, email messages, PPC landing page copy, or even ad text. It can also be a great brainstorming tool.

I asked ChatGPT, “What is SEO?”

Screenshot from ChatGPT, January 2023

In response, I received three well-written paragraphs that provide an overview of search engine optimization.

As long as you’re careful, ChatGPT can help streamline many redundant content tasks, such as ad variations, but you should always check all generated content carefully, as it may contain inaccuracies.

2. Keyword Research And Analysis

Okay, so you’re not willing to risk the penalty of getting caught using ChatGPT to create content. That doesn’t mean you can’t leverage its power as part of your content strategy.

ChatGPT makes keyword research virtually effortless.

All you need to do is open the chatbot and type in some of your target keywords and ask for related ones. ChatGPT will create a list of related keywords based on the understanding of the search results.

To test this functionality, I searched a list of keywords relevant to a banking software provider.

A short while later, the chatbot presented me with a list of keywords and phrases that might have taken me much longer to arrive at via traditional keyword research.

Screenshot from ChatGPT, January 2023

You can also use it to determine the competition for various keywords.

For a high-level example, I asked it to determine whether “basketball” or “netting” would be easier to rank for. We already know the answer, but it was nice to see the chatbot reinforce it.

Screenshot from ChatGPT, January 2023

3. Content Strategy Development

Okay, I’ll admit, this one blew my mind. I wouldn’t have even thought about it if I hadn’t seen this tweet from Joe Speiser:

6/ Outline your content marketing strategy

I’ve asked Chatbot for an AI SaaS content strategy.

It’s pretty basic,

But you can ask Chat to extrapolate at each point until you have a detailed roadmap. pic.twitter.com/QxcvKNHJNK

— Joe Speiser ⚡️ (@jspeiser) January 2, 2023

That is correct. You can ask ChatGPT to outline a content marketing strategy for you.

While it doesn’t return detailed plans (although you can probably request them), it does provide a set of high-level tactics for content related to a specified field.

4. Better Understanding Of Search Intent

One caveat that comes up when using a chatbot-created content strategy is the concern that your closest competitors may be doing the same. Thus, you all create almost identical blog posts about “the benefits of AI”, “how AI SaaS can improve efficiency”, etc.

To me, this is the most interesting SEO-related potential presented by ChatGPT – its ability to drill down into the search and look beyond the words to the intent of the search.

Yes, Google is trying to do this, and yes, it has improved dramatically over the search engine’s lifetime – but to quote a tweet by Keiran Flanagan, “Google takes your question and tries to answer it. ChatGPT takes your question and will often improve it.”

In a bunch of examples, ChatGPT gives several tips that the applicant had not considered

Google takes your question and tries to answer it

ChatGPT takes your question and will often improve it

Great example from an amazing study run by @HelloSurgeAI pic.twitter.com/ZeDJGWP2VR

— Kieran Flanagan 🤘 (@searchbrat) January 3, 2023

Although the beta version of this chatbot is not yet connected to the internet, it appears that the learning capabilities of ChatGPT will allow it to develop an exponentially greater understanding of what each searcher is searching for, sometimes even providing information that the searcher did not know. they were looking for.

5. Generating Good SEO Titles

As an SEO professional, you don’t need to be told that shaping your content to better answer a question will skyrocket your rankings. ChatGPT can help you with that.

Ask any writer and they will tell you that titles are one of the hardest things to write, especially for SEO purposes. All too often they end up as dry things like “How to build backlinks” or something boring like that.

To spice things up, I asked ChatGPT to give me a list of titles for a backlink page, and it responded with ten options, all of which were more interesting than my “how to” line.

6. Composing And Managing Analytics Reports

Screenshot from ChatGPT, January 2023

For many marketers, reports and spreadsheets are the bane of their professional existence. But companies want data to prove that your efforts are making a difference. This is where ChatGPT can be a real game changer.

More than that, this functionality can help you identify new ranking opportunities that you might otherwise have missed.

Let’s say you want to compose regular expressions for analytical reporting, but you don’t have a strong programming background. For example, you might want to filter a report using specific words to identify opportunities to expand on common questions or practices.

ChatGPT allows anyone with basic knowledge of how these expressions work to use the chatbot to automatically generate a list.

Likewise, if you routinely struggle with Excel or Google Sheets (and who doesn’t?), ChatGPT can eliminate much of the headache from writing formulas and analyzing data.

AI Presents A Brave New World For SEO

I’ve barely scratched the surface of how AI can help you in these processes, but if you want more information, Search Engine Journal’s resident IT guru Vahan Petrosyan has an excellent article that covers these topics in greater depth.

ChatGPT is an extremely impressive tool. And it’s easy to get carried away with the excitement of what it offers and can ultimately do in the future, especially for SEO.

With just a small selection of the functionality discussed above, it could potentially save you hundreds of hours each year.

However, it is not without its drawbacks. First, as it currently operates, it draws on data from 2021 at the latest, which means it is unable to provide any information on current events.

It’s probably safe to assume that a later version of the chatbot will fix this problem, but we still don’t know how long it will take for the AI ​​to learn about new events and relate them to other topics.

Furthermore, it is not 100% accurate and objective. Depending on the input data, it may receive and thus repeat incorrect information, while the original dataset it was trained on may not be free of dataset bias.

Finally, as someone who grew up watching the Terminator movies, there is always the worry of ChatGPT becoming self-aware and enslaving humanity. To be on the safe side, I confronted it directly.

It “thought” a suspiciously long time before returning this unconvincing response:

The Final Verdict

Screenshot from ChatGPT, January 2023

ChatGPT is cool, and all signs are that it’s only going to get better.

It shows the potential to make search engine optimization much faster and more efficient.

We must do everything to ensure that it does not link to the nuclear arsenal.

What 4 pillars are important in SEO?

Featured Image: CHUAN CHUAN/Shutterstock

  • What are the 5 important terms in SEO? Some of the most important things to focus on include:
  • The mobile experience.
  • Image compression.
  • Information page content.

What are the 4 pillars of SEO?

Area speed and technical structure.

What is the most important pillar of SEO?

Mitigation, reporting, project management and relationship building are all important to the success of enterprise SEO.

What is the most important pillar of SEO?

Focusing on these three pillars of SEO will increase the chances of your content and attract more organic traffic over time.

What are the 3 core must haves of SEO?

Focusing on these three pillars of SEO will increase the chances of your content and attract more organic traffic over time.

What is the most important part of SEO?

Use the three pillars of SEO – technical features, a compelling content strategy and offpage elements – to strengthen your business’s approach to staying visible, relevant and prominent when connecting with search engine users.

What are the 3 pillars of SEO?

The #1 Google Ranking Factor At WebTek, we say that the most important parts of SEO and the most important Google ranking factors are website titles and heading tags. Titles represent the most important property of any website – they are your best chance to tell Google exactly what your website or webpage is about.

What are the 3 core must haves of basic SEO?

Instead, SEO is supported by three different pillars: discovery, relevance and authority. Make sure your website keeps these three forward-thinking SEO concepts in mind, and you’ll have a content marketing strategy that will increase your ranking on search engine results pages (SERPs).

What are the 3 pillars of SEO?

To do SEO, you really only need three things to get started: a website, your brain, and data. Hopefully you already have the first two, so let’s make sure you have the right data. Data is everywhere in SEO, from visitor analytics to keyword research, and especially link building.

The three pillars of SEO: Authority, relevance and experience.

What is the three pillars of SEO?

What are the three most important requirements for basic SEO? To do SEO, you really only need three things to get started: a website, your brain, and data. Hopefully you already have the first two, so let’s make sure you have the right data. Data is everywhere in SEO, from visitor analytics to keyword research, and especially link building.