SEO Articles

Following on from the previous edition where I explained (almost) everything you need to know about URLs, it’s logical to discuss next what you can do with URLs: Create links. Have you ever done a Google a search for news stories on a specific topic, say ‘Arnold Schwarzenegger’, and see a first ranked result that […]

How to Create an Optimal Google Ads Campaign Structure Campaign structure is eminently important to your Google ads account for many reasons. The structure of your account includes campaigns, ad groups, keywords, negative keywords, ads, and other targeting methods which will allow you to easily manage your ads account, run tests, and simplify reporting. There

When John Shehata and myself decided to launch the News & Editorial SEO Summit (NESS) last year, it was one big experiment. Neither of us had ever organised an event before, and we didn’t know if there was sufficient interest in the publishing industry for an event dedicated purely to SEO for one specific niche

2023 is an important year for data analysts and marketers: GA4 will officially become the go-to tool for tracking web activity. Google has been warning us about this moment for quite some time now, but just like their announcement says: Universal Analytics will be going away. Many have held out hope that this date would

I’ve audited many publishing sites over the years – well over 50 at last count – and suffice to say I’ve seen certain patterns emerge. Many publishing sites tend to suffer from the same types of SEO issues. A while ago I tweeted a short thread where I listed these common issues. The thread took

What Is Performance Max?  Performance Max is a type of Google Ads campaign that utilizes Google’s machine learning to optimize ad placement and bidding strategies. Performance Max is a goal-based campaign type and is the replacement for Smart Shopping campaigns. If you were previously using Smart Shopping campaigns, you’ll know that Google automatically upgraded these

I had intended to write a detailed guide to article tags and topic pages, as a companion piece to my internal links newsletter. However, there have been so many changes and developments in SEO that are especially pertinent to news publishers that it warrants summarising in a newsletter edition. So let’s dig into what has

Google Ads is an excellent tool for international marketing, as it allows businesses to reach a large, targeted audience in various countries across the globe. However, it can be challenging to create and manage multiple campaigns targeting different countries and languages. At Go Fish Digital, we have worked with many clients advertising their products or

One area of SEO that is increasingly the focus of attention is Topical Authority. In a nutshell, Topical Authority (TA) is an indicator of how much you can trust a website on a given topic. A website that publishes car reviews would have a high level of TA on automotive topics, but low TA on

Developing a solid SEO strategy is an essential component of any content marketing plan. The right SEO plan will increase the chance of your website appearing on the top of SERPs. With over two billion sites in the internet universe, ranking on the first page of a search engine is not an easy task. Developing