SEO Articles

If you have kept a close eye on keywords within the past few years, you have probably seen one of the following scenarios play out. Either your rankings have shifted, and a new non-business competitor is outranking you, or you have suddenly begun outranking them. Maybe you are a provider with a product page ranking […]

Of all the different SEO strategies out there, targeting long tail keywords is probably one of my favorite ones. By their nature, long tail keywords have lower search volumes. While this means lower demand, the good news is that there is generally less competition and a higher conversion intent. Finding long tail keywords is a

At Go Fish Digital, we work with a lot of Shopify clients and have developed our own internal framework for how we perform SEO on Shopify. As a result, over the years we’ve started to really get a feel for the tools and apps that we prefer working with. While Shopify’s app marketplace might not

Overview 2 campaigns walk into a bar. One has 20 backlinks and the other has 4. Which is more successful? When I started working in the digital PR industry, I measured success by the number of backlinks I built for my clients. However, after over 2.5 years, that mindset has shifted quite a bit for

Let’s keep it simple, understanding the fundamentals of B2B keyword research is vital for two things: increasing leads and revenue. If relevant users can’t find your site, whether that be through poor optimization or marketing towards the wrong target audience, they won’t be purchasing your products or services. Lucky for you, GFD has specialized in

Google Analytics 4 brought in plenty of new dimensions and metrics. There are currently 167 pre-built dimensions and 164 pre-built metrics. That’s a lot to remember! It’s doubtful you’ll ever use all of those within the same GA4 property, but there are some dimensions and metrics you’ll want to use regularly. One of these is

Is Online Reputation Management part of your business objectives? It’s more important than ever to put your best foot forward for potential clients, partners, and employees by fostering a positive online presence.  Good online reputation management for your brand starts with search results and online review sites. The majority of our digital reputation management projects here

SEO on eCommerce sites can be extremely challenging. eCommerce sites can have massive amounts of pages due to factors such as large inventories, faceted navigation, and robust site functionality. Due to the size of these sites, SEO becomes a much larger challenge as solutions oftentimes need to be scaled across thousands or millions of URLs.

If you’re working on an eCommerce site, the robots.txt file is one of the biggest foundational elements of your site’s SEO. Ecommerce sites are generally much bigger than most sites on the Web and also contain features such as faceted navigation that can exponentially increase the size of the site. This means that these sites

At Go Fish Digital, we work with a large number of Shopify stores and provide guidance on improving their SEO strategies. When starting a Shopify SEO project, it can be difficult to know where to begin. With all of the possible areas of SEO (technical, contextual, off-page) it can be overwhelming to know what to