SEO Articles

In a previous newsletter I wrote about the new spam policies Google has introduced, and specifically about the site reputation abuse policy. The examples Google provides in its documentation make it explicit what they’re targeting. One in particular stood out: A news site hosting coupons provided by a third-party with little to no oversight or […]

In Google Analytics 4, Regular Expressions (RegEx) act as powerful search tools that help you find and filter specific patterns in your data. By using RegEx, you can make sense of large amounts of information and discover important insights. With RegEx, navigating through complex data becomes easier, helping you make better decisions based on analytics.

At Go Fish Digital, one of the most common questions we get asked is “How do I remove a negative article from the search results?” As a result of getting this question many times, in 2011 we developed our first set of strategies on how to either suppress or remove negative content from Google search

To say my relationship with JavaScript is antagonistic would be an understatement. I have a long and colourful history of ranting about the dangers of JavaScript in the context of SEO, which I will not repeat here. If you’re interested and have some time to spare, these two talks I gave in 2018 and 2019

With the recent switch from Universal Analytics to GA4, many fundamental ways Google Analytics tracks website traffic have changed. As such, it is important to know what information you should track in GA4 and what each metric means. Whether you’re new to Google Analytics or are interested in optimizing your data tracking in GA4, we’ve

If you’re reading this, you likely know that online reviews are crucial to a business’ online reputation, but consumers still distrust the validity of those reviews. This is due to many factors, such as misinformation, lack of understanding, and an overall misconception of how review sites really work. In this article, we’ll break down the

Have you ever found yourself endlessly scrolling, searching for a product or service, but hesitated to make a purchase because you weren’t quite sure? Or perhaps you’ve admired a dress on a model but questioned if it would suit you? Then, after a few nights of contemplation, you stumble upon a TikTok video of a

 Transcription:  Hi, I’m Chris Long with Go Fish Digital and welcome to another episode of “60-Second SEO”. Today we’re going to talk about what a Soft 404 error is, why there might be issues for your site, and how you can fix them. Google defines a Soft 404 error as an instance where the

I’m writing this from the convention center in the Luxor hotel in Las Vegas. Just as the Pubcon event kicked off here yesterday, Google announced its March 2024 core algorithm update. Suffice to say, we’re not lacking for conversational topics at this search marketing event. We’ve seen many core updates before, and I’ve previously written

Google just announced a significant update to structured data that e-commerce sites will likely find very beneficial. The new feature allows for the marking up of individual variants within a product group. For example, if you sell T-shirts in various colors (green, blue, red) and sizes (small, medium, large), you can now detail all these