SEO Articles

If you’re a dental practice looking to improve your SEO, there are many different factors to consider. Fortunately, at Go Fish Digital, we’ve been able to advise on SEO strategies for dental providers in the past. As a result, this has given us some good insights into what moves the needle for dental practitioners. In […]

The Shopify platform is becoming increasingly popular among eCommerce providers. As more and more brands shift to doing business digitally, Shopify provides an easy solution for many to manage their eCommerce presence. However, as we’ve noted in our previous Shopify SEO article, there are some SEO adjustments that store owners must consider with the platform.

 Transcription:  Alright, now that the dust is settled, I wanted to go over some of our top five takeaways from the Google Search API leaks. First, a big preface: just because something is included in the API leaks does not necessarily mean it is used as a ranking factor. However, these are some of

Why Competitor Reviews Matter in Digital Marketing Strategy In the ever-evolving landscape of social media, staying ahead often means keeping a close watch on your competitors’ moves. ​Understanding their strategies and content types can provide valuable insights into what works with your shared audience. Regular competitor reviews allow you to identify areas for improving your

Over the years, I’ve worked with businesses of all shapes and sizes, from small family-run offices to corporate enterprises with thousands of employees nationwide. Through those experiences, I’ve learned that, no matter the company’s size, business is about people.  We all know you can’t have a business without products or services to sell, tools and

Repurposing content involves taking existing materials—such as blog posts, videos, podcasts, or infographics—and transforming them into different formats or updating them for use on various platforms. This strategy allows marketers to extend the lifespan of their original content, reaching new audiences and reinforcing messages without the need to continually produce new content from scratch. For

Local service providers power local communities—from window washing, gutter cleaning, house painting, and other contracting services. These local entrepreneurs support local communities’ needs. Pest control services are no exception. “Pest service SEO” is the act of gaining search presence and visibility for your local pest control company in Google SERPs (Search Engine Results Pages). Key

Earlier today I presented at the WAN-IFRA World News Media Congress about the impact of AI Overviews. The first part of this newsletter is a summary and expansion of that talk. You can view the slides from my presentation here. Since Google announced the rollout of AI Overviews at the I/O event earlier this month,

In the midst of Google algorithm updates and the ever-growing popularity of online reviews, the landscape of online reputation management is evolving. Businesses big and small are quickly understanding the importance of monitoring their online reputation, but can get overwhelmed when it comes to actually tracking their mentions. Luckily, we’ve tracked down the top 7

One of the fastest-growing trends in social media marketing is the use of AI tools. AI and machine learning help businesses better understand their audiences and create more engaging content, making it easier to connect with people on a deeper level.  What is AI? AI, or artificial intelligence, is transforming the landscape of content creation