Google is expanding the scroll-to-text feature it has on featured snippets and some other search elements to the free top product listings boxes. The scroll to text feature is when you click on a search result in Google,

The day we have been waiting for has come on Wednesday, February 10th – passage ranking (formerly known as passage indexing) is live in the US English search results. Google confirmed this after I pinged Danny Sullivan of Google about the status the other day. Danny Sullivan said on Twitter that passage ranking went live

This was one heck of a busy week, so sit back, get a drink and enjoy the show (okay, it won’t be that exciting of a show but you should still subscribe and smash that like button). Google launched passage ranking on Wednesday night, this is where Google can rank specific passages from a document,

Google announced it rolled out a Google Image Search algorithm update in November 2020 aimed at reducing duplicate images in the search results, to instead show “relevant yet visually distinct” images. Plus, Google made the alternative meanings refinement boxes more helpful with better images – the company said on Twitter. Visually Distinct Images Google wrote

This made me smile when I saw it, so I am sharing it here. A toy monkey, I think named Dangres Ju, who seems to have an active Instagram account (with few followers) posts photos of the monkey at various places. Here is the monkey at the GooglePlex, Google’s headquarters in Mountain View, California. The

I believe since December 2020, Google has been testing a dark mode theme in the Google Search results. Now I am seeing Google test a toggle to turn on and off the dark mode theme. I personally have not seen this test but Google is definitely testing this dark mode on a small segment of

Google’s John Mueller released an almost 10 minute long video on image SEO best practices and tips. It is one of the more detailed image SEO presentations I’ve seen from Google. He lists off 12 specific actionable tips and then talks more about implementation and measurement. Here is the video, but I’ll summarize the tips

Google launched lead form extensions in 2019 as a beta and then expanded it more over the years. Heck, they even beta tested a form of lead forms via Google Ads in 2011. In any event, Google just updated the lead forms to trigger when you tap or click on the headline of the ad,

As we reported this morning, more searchers are seeing dark mode in Google Search with a toggle to turn off dark themes in Google Search. And while more are seeing dark mode in Google Search, what is hard to see are the search ads or at least see what are organic listings versus paid listings.