A content calendar (or “editorial calendar”) is a system used by content and marketing practitioners to organize, manage and schedule content production. On a macro level, a content calendar gives a top-level overview of everything that will be published over a specific timeframe. What our content calendar looks like On a micro level, each calendar entry
How to Create a Content Calendar That Works For You Read More »
At Bing, webmasters don’t have to wait to get their content crawled and indexed. Bing offers webmaster the abilities to tell Bing about the latest changes in their sites, such as providing latest added, updated or deleted content and URLs. Bing already supports the ability for webmasters to notify Bing about URL changes via its
Easy set-up guide for Bing’s Content Submission API (Beta) Read More »
Here is a G logo hanging in the Google Dublin office but this one seems to be made of metal scraps. Tons of little random metal pieces welded together to form the Google Dublin office back in 2017. This was posted on Instagram many years ago. This post is part of our daily Search Photo
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A week or so ago, Google added to Google My Business the ability to add attributes to your business listing that specify if your business is wheelchair accessible. This includes wheelchair accessible entrance, parking lot, restroom, seating and maybe more. Google just tweeted about it with a nice video of how to add these attributes,
Google My Business Adds Wheelchair Accessibility Attributes Read More »
Google’s John Mueller, Gary Illyes and Martin Splitt released their latests “search off the record” podcast where they pretend to create a search engine named Steve and discuss how they would build it out. One topic they spent a lot of time on is the topic of page speed (i.e. the upcoming page experience update)
Google Talks Hypothetically About Speed As A Ranking Factor Read More »
Technically, if you change your content based on the IPs or user agents visiting that piece of content, specifically giving GoogleBot different content than your users, that would be against Google’s cloaking policy and warrant a Google penalty. But based on the intent of that change, most likely, you won’t be penalized. Google defines cloaking
Changing A Bit Of Content Based On IP Address; Google Likely Won’t Care Read More »
Google added a business selection drop down feature to the Google My Business contact us form. So now when you go to the contact us form in the Google My Business help section, it will ask you to select which business you need help with. Francastro spotted this and posted it on Twitter and yes
Google My Business Contact Us Form Asks To Select Business Read More »
Google has a bug with its Local Service Ads program where it may change your bid mode from “Maximize Leads” to “Max Per Lead.” Ginny Marvin from Google confirmed the issue yesterday afternoon and said “this is a bug that we are working on fixing.” This was spotted first, I think, by Len on Twitter
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Google’s John Mueller confirmed something most of us know, that your site and/or pages can be indexed by Google Search but that not all data centers may have that URL in that specific index at the same time. John said it is rare to see but it can happen. He posted this on Twitter saying
Google Confirms Your Site Can Be Indexed But Not In All Data Centers Read More »
Machine Learning at Google This Google patent is about training a machine learning model to rank documents in response to search queries. Online search engines such as Google rank documents in response to search queries to present search results filled with documents that are responsive to a search query. Search engines usually show search results
Machine Learning For a Ranking Model Read More »