As you may have heard, Google announced that it will be opening up a physical store in New York City this summer. Oɢᴏᴋ the bunny ????was hopping by and noticed the sign to the store and took a photo with it and posted that photo on Instagram. How cute. This post is part of our
Google NYC Store Sign Read More »
Building a consistent, recognizable brand is key to achieving your professional goals. Whether you realize it or not, you already have a personal brand. People make assumptions about you based on information they discover, and those assumptions shape your online reputation for better or worse. For example, have you ever searched for a company’s website
7 Tips for Creating a Personal Brand Online Read More »
In April we saw Google testing a new related search box named more specific searches. Now, we are seeing Google test an expandable version of the more specific searches. Brodie Clark shared some screen shots of this on Twitter, I took the liberty to convert it into a GIF so you can visualize how it
Google Testing Expandable More Specific Searches Read More »
Update: Maybe this story does not make much sense, I am sorry for wasting anyone’s time with it. I was off the mark here. Google’s John Mueller said on Twitter that he has “never seen a site where that was an issue which caused visible problems with SEO.” I wonder if any of you have.
Google Says SEO Does Not Cause Visible Problems On Web Sites Read More »
While Google already published its annual web spam report for 2020, yesterday Google also published a bit more details on how the company tackled webspam in 2020. Specifically, Google said it sent out less manual webspam actions than previous years, 2.9 million in 2020, due to its algorithms tackling the spam automatically. Google said it
Google Sent 2.9 Million Manual Webspam Actions In 2020 Read More »
Google is testing or rolling out a new feature for its featured snippets section named “also covered on this page.” Google is adding below the main featured snippet, other topics the page covers, that hyperlink, anchor you down and then highlight that content. The hyperlink, anchor you down and then highlight that content is not
Google Featured Snippets With Also Covered On This Page Links Read More »
Kristina Azarenko posted an outstanding SEO poll on Twitter asking on average, how many of your SEO recommendations get implemented? The results show that 56% of SEOs who answered the poll said that fewer than 40% of their recommendations are actually implemented. And 82% said that fewer than 70% of their recommendations are implemented. So
56% Of SEOs Say Less Than 40% Of Their SEO Recommendations Are Implemented Read More »
A marketing strategy is your business’s battle plan that guides your future marketing efforts. Having a marketing strategy is more crucial than ever. We’re swamped with new technologies, growth hacks, and “must-try” marketing tactics. A solid marketing strategy will help you to focus on things that really matter and execute them properly. Let me repeat
How to Create a Marketing Strategy in 5 Steps (with Examples) Read More »
Here is a video from Instagram of a bunch of folks outside of a Google office playing the birthday song on their kazoos. This is at the Google Kirkland, Seattle office by the way. Here is the embedded video: This post is part of our daily Search Photo of the Day column, where we find
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Google announced that the Google News Showcase feature is coming to desktop in eight countries (not the US). Google launched last October and News Showcase allows publishers can curate content using timelines, bullets and related articles. You can access News Showcase at news.google.com/showcase and if you are like me, you will see that it is
Google News Showcase Coming To Desktop Read More »