This is an SEO/SEM blog, we get some of our traffic from people doing SEO/SEM related queries in Google Search. But some SEOs are claiming that Google is sending more of those searchers to google.com sites, like the Google blogs, than SEO or SEM blogs. Cyrus Shepard shared this chart on Twitter the other day:

Microsoft announced their next AI model, a large-scale sparse model that complements our production Transformer models, they are calling MEB or “Make Every Feature Binary.” Microsoft said this makes the search results on Bing more relevant. In fact, MEB is running in production for 100 percent of Bing searches, in all regions and languages. How,

Google’s local pack user interface and design tests have been a bit whacky over the past several days. Google is now showing a super sparse looking local pack for bus rental types of queries. Google is just showing the directions button, there is no review stars, and no website icons, no ABC label – just

Google has posted an exam to test your SEO knowledge on crawling. Google said this is to test your knowledge on how Google crawls and indexes websites. This is a true and false test, with explanations on why the answer is right or wrong. Beforehand, this was just a list of myths, with the response.

I start off this week with the big Google webmaster report for August, it is a good one. Google has decided not to use safe browsing as a ranking signal in the Google page experience update. Google is now saying that the page experience update is not just a tie breaker ranking factor. Google said

Google’s John Mueller said on Reddit this morning that the page experience update that incorporates core web vitals is more than a tie breaker ranking signal. He said “it is a ranking factor, and it’s more than a tie-breaker, but it also doesn’t replace relevance.” This is a surprise change of messaging because Google has

Looks like Google opened a new office in New Zealand, in Auckland. Google said “as we approach 15 years on the ground in New Zealand, Google is investing to put down stronger roots here – including by establishing an engineering presence in Auckland.” You can see a few more photos of this office over here.

Back in September 2020, Google announced it would show less search term data in the Google Ads Search Terms report. As you can imagine, the advertising community was not happy. But something changed yesterday and all the search term data is now showing in that report. We are not sure if this is a bug