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Marketing tactics are activities that help you achieve marketing objectives. It’s how you execute your marketing strategy to be successful. Choosing the most suitable marketing tactics depends on your marketing objectives, budget, and who and where your target audience is. Keep that in mind as you read through these 16 tried and tested marketing tactics: […]

Newsletters are hot again. The media has dubbed it the “Substack revolution.” Journalists, venture capitalists, marketers—it seems like everyone is starting a newsletter these days. But with more newsletters comes more choice, which makes it more challenging than ever to cut through the noise and spot newsletters worthy of your inbox. To help, we asked the 13,900 members

Let’s first make sure we understand what on-page SEO is and why it matters. What is on-page SEO? On-page SEO (also called on-site SEO) is the practice of optimizing web pages to rank higher in search engines. It includes optimizations to visible content and the HTML source code. Why is on-page SEO important? Google looks

A marketing strategy is a business’s overall game plan for reaching consumers and turning them into customers. Everyone’s got an opinion on how to create a marketing strategy, but the key components you need to know are: Your value proposition: How your offering relates to a customer’s pain points, needs, or wants. Your target customer(s): An understanding

Website structure is how your site is organized and webpages interlinked. Having a logical site structure helps visitors and search engines easily find and navigate content while improving conversions and supporting your SEO efforts. A solid website structure is a must-have when you’re about to launch a new website or redesign the current one. The

“Indexed, though blocked by robots.txt” shows in Google Search Console (GSC) when Google has indexed URLs that they aren’t allowed to crawl. In most cases, this will be a straightforward issue where you blocked crawling in your robots.txt file. But there are a few additional conditions that can trigger the problem, so let’s go through the

Content marketing helps you attract, engage, convert, and retain customers you may not reach otherwise. And it’s never been more popular—if you’re not doing it, chances are your competitors already are This guide helps you understand what content marketing is, how to explain its benefits to your marketing peers, and how to get started. We also

Marketing Key Performance Indicators (KPIs) allow you to measure progress towards your strategic marketing objectives. Focusing on the right metrics and choosing the most suitable marketing KPIs for your business is essential for your marketing strategy to succeed. All good marketing KPIs are tied directly to business growth. Forget about vanity metrics and tracking everything

Every marketing idea below has worked for us. They’re all free or inexpensive, creative (not the usual boring ideas), and things that pretty much any business can do. Here’s the list: Write blog posts that rank and convert Get video views from Google Get included on “best x in y” lists Turn your customers into walking billboards Get interviewed

A trailing slash is a forward slash (“/”) placed at the end of a URL such as domain.com/ or domain.com/page/. The trailing slash is generally used to distinguish a directory which has the trailing slash from a file that does not have the trailing slash. However, these are guidelines and not requirements. In the past,