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Public relations (PR) is the practice of positively influencing a brand’s perception by managing communications with the media and the general public. Great PR can lift your brand awareness, build credibility, earn valuable backlinks, drive referral traffic, engage your target audience, and ultimately bring more sales. In this article, you’ll learn about these 9 PR tactics,

Looking for influencers to promote your product? You’re in the right place. Building your own social media empire can take years, whereas influencers already have the trust and attention of your target audience. All you have to do is pay them to show off your product or service. In this post, you’ll learn how to find and

A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics. Vanity metrics don’t give you the insight you need to make good marketing decisions, leading you to pour resources into things that don’t matter for your business. It’s better to pick a small set of meaningful numbers

Looking to grab a piece of the digital marketing pie? This guide is for you. I don’t have a degree in marketing—only one in psychology. Yet, I’ve been working in digital marketing for the past five years. That’s the beauty of this industry. You don’t need to be certified to work as a digital marketer. There are

A Subdomain is on the left of the root domain (subdomain.domain.com), while a subfolder is on the right of the root domain (domain.com/subfolder). Let’s look at why SEOs argue over this topic and how it really works. Which is best for SEO? SEO case studies Reasons for traffic differences Is a subdomain or subfolder better for SEO?

If you’ve been in the world of SEO for a while, then you’ll almost certainly know about the three types of searches: navigational, transactional, and informational. These have been around for years, and there are hundreds of blog posts talking about them. But how relevant are these three types of searches in 2021? And how exactly

Back in April 2020, when COVID-19 started claiming jobs, I received notice that my job would be eliminated in 30 days. After looking for a new job and attending six rounds of interviews, it finally dawned on me: Full-time SEO freelancing was a real option for me. The reason I say ‘full-time’ is because I’ve been freelancing

Everyone knows SEO is a fast-moving industry. Google is continually introducing new technologies and updating old ones to improve the quality of its search results. In the past, some of these updates have massively changed the SEO game. But we think things are unlikely to be heading that way in 2021. It’s more likely that

If your competitors care about SEO, then they’re probably ranking for keywords that you’re not ranking for. Although that might sound like a negative, it can be a positive.  If your competitors have done keyword research and found topics that you missed, they’ve done the hard work for you. You can find new and valuable keywords

Since this is a beginner’s guide, it is only fair to start from the very basics. Link building is the process of getting other websites to link to pages on your website to help them rank higher in Google search results. In general, you can boil most “white hat” link building strategies down to two