Ahrefs

Before we get into the technical stuff, let’s first make sure we understand what search engines actually are, why they exist, and why any of this even matters. What are search engines? Search engines are tools that find and rank web content matching a user’s search query.  Each search engine consists of two main parts: Search […]

Customer acquisition cost (CAC) is the average amount of money you spend to acquire a single customer. You calculate CAC by dividing customer acquisition expenses by the number of acquired customers. So if you got ten new customers from $1,000 marketing and sales spend over a certain period, the formula would be: CAC = 1000/10

If you want search engine users to be able to find your website, it needs to be indexed. But how do you submit your website to Google in 2021? And do you even need to? In this guide, you’ll learn: How to submit your website to Google There are two ways to submit your website to

There’s always a debate about what skills marketers should learn. One person says it’s copywriting; another says it’s coding. One person argues it’s branding; another argues it’s strategic thinking. Add performance marketing, data science, and soft skills like management into the mix and you’ll see that the list is endless. Is there a right or

Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content. Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah—who noticed that a new marketing paradigm was needed for the Internet age—the goal of inbound marketing is to get found by prospects and customers while building a strong relationship with them.

Struggling to find the right tactics to promote your business? Here’s a list of tactics we’ve used at Ahrefs to grow +65% year-on-year. They’re mostly free. You can use them to promote your business too. Get listed on popular directories Blog regularly Create YouTube videos Repurpose your content on multiple channels Build an email list Run

Core Web Vitals are the speed metrics that are part of Google’s Page Experience signals used to measure user experience. The metrics measure visual load with Largest Contentful Paint (LCP), visual stability with Cumulative Layout Shift (CLS), and interactivity with First Input Delay (FID). Page experience and the included Core Web Vital metrics will officially

Does that mean you shouldn’t target competitive keywords? No. But it does mean you should pursue lower-competition keywords in the short term. In this post you’ll learn how to find low-hanging keyword opportunities in a few simple steps, and how… Read more ›

Many people think SEO is too hard and not worth the effort. That’s not true. The basics of SEO are actually quite simple. And with 57.8% of all web traffic coming from Google, it’s certainly something worth learning about if you have a website. If you think the basics aren’t enough to get you ranked,

Listicles don’t have to be clickbait. Those mind-numbing posts about the best potato chips or most ripped celebrities that you see on Facebook give listicles a bad name. It’s perfectly possible to write a great listicle about… well, pretty much anything. In this post, you’ll learn how to do just that. Listicles, otherwise known as list-posts, are