Ahrefs

If you want to learn SEO, you can piece everything together from blog posts and videos or take an SEO course. But what about an SEO certification? After spending hours researching SEO certifications and taking three of them (see my three certificates), my opinion is this: Most SEO certifications aren’t worth it. I’ll explain why in this article. […]

Our content strategy at Ahrefs is simple. In a nutshell, we: Create blog posts and videos about relevant topics that people search for on Google and YouTube. Nurture and educate those people with useful content on Twitter and in our newsletter. Retain customers and build brand loyalty using product-focused tutorials in our help center, academy, and

If you know that SEO would be a good investment for your company, the first step is getting buy-in from your boss. That might be easy if you’re working for a tech-forward company like Ahrefs with a boss that understands the value and importance of SEO, but it can be more of a challenge for those with

Many SEO and content tools give readability recommendations related to something called a Flesch Reading Ease score. But how much attention should you pay to it? What is it really good for? Can a better readability score help you rank better? In this article, you’ll learn the answers to these questions with conclusions backed up by

SEO specialists are marketers who are responsible for improving a website’s visibility in organic search results. If they’re working in an agency rather than in-house, they may take on this responsibility for multiple clients’ websites. Sounds like someone you’re trying to hire? We’ve got your back. We scoured popular hiring portals like LinkedIn and Indeed for

In the last three years, we’ve published: Of course, I’m far from the only person responsible for this output. But I think it’s safe to say that our team knows a thing or two about successfully creating and scaling content. In this guide, you’ll learn how to do the same for your business, step by step.

Even if you’ve written the best blog post in the world, nobody is going to read it without a winning headline. Why? Because you have to win the click. And that’s the job of the headline. In this post you’ll learn how to write an irresistible headline that attracts clicks without being clickbait.  But first…

Following this SEO checklist helped us grow our blog traffic to over 640,000 monthly search visits. It works for ecommerce stores, local businesses, affiliate sites—anything. Here’s the checklist: Basic SEO checklist Technical SEO checklist Keyword research checklist Content checklist On-page SEO checklist Link building checklist How to use this SEO checklist Most SEO checklists fail

Everybody wants to rank high in Google because ranking high leads to more organic traffic. But to understand where you rank in the first place, you’ll need a rank tracker. In this guide, you’ll learn how to choose the right rank tracker for you, and how to use it to improve SEO. But first, let’s

Market research is a process of gathering, analyzing, and interpreting information about a given market. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer. In other words, it’s the process of understanding who your business is