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Most new products fail—we’ve all heard that. But the better you prepare your product and yourself for the product launch, the better your chances of escaping that disheartening statistic. The go-to-market strategy is the method to give yourself the green light to introduce a new product and make any significant changes while there’s still time. In this

These people are all leads. Some of them will upgrade and become paying customers. In this guide, you’ll learn how to generate leads for your business. But first, some fundamentals… A lead is anyone who has expressed interest in a company’s product or service by sharing their contact information (e.g., email address) with the company.

Has your organic search traffic plummeted in recent months, and you can’t figure out why? While it’s very unlikely these days, negative SEO could be the culprit. But before we talk about detecting, deflecting, and fighting negative SEO, let’s make sure we understand what it is… Negative SEO is when a competitor uses black-hat tactics to attempt

Email outreach is a staple of link building that the SEO industry swears by. And while it seems pretty straightforward on the surface, there are quite a few not-so-obvious roadblocks that might prevent you from succeeding at it. Back in 2016, I wrote an article titled “I Just Deleted Your Outreach Email Without Reading. And NO,

If you’re unsure whether making a change to your website will positively or negatively affect SEO, running an SEO test might be the solution. But when should you do SEO testing, and how? In this guide, you’ll learn: SEO testing is the process of making changes to your website and measuring the impact on organic search

A website migration is a term used to describe any significant changes to a website’s setup which may impact SEO, such as changes to the domain, URLs, hosting, platform, or design. There are many different kinds of migrations, but the basic steps for planning and troubleshooting are similar. Migrations can be highly complex as they

In 1984, Nike collaborated with Michael Jordan to create an exclusive sneaker line, the Air Jordans. It was a hit. In just 12 months, the Air Jordan 1 sneakers racked up more than $100 million in sales. In 2020, an original pair—worn and signed by Jordan himself—sold for $560,000. Michael Jordan, the superstar basketball player,

Few mainstream brands are as fascinating SEO-wise as Wise. Formerly known as TransferWise, this fintech company offering multi-currency accounts and quick international money transfers with fair fees currently gets an estimated 6.4 million organic visits per month: That’s especially impressive considering they moved domains in early 2021—a migration so well-executed that it made waves in the

As SEOs, we tend to generalize goals because there is so much outside our control. “We can’t promise results.” The problem is that without a clear vision of what a win is, we’re unlikely to achieve results at all. The same is true if we set vague and arbitrary goals. In this guide, you’ll learn how

This template includes 13 vital sections needed to protect yourself and set clear expectations with your clients. It’s also fully customizable—you can easily swap out the names, edit the prices and services, and tweak the sample terms and conditions. How did we create it? We surveyed over 40 SEO agencies and freelancers, analyzed their SEO contracts,