Ahrefs

SEOs catch flak for ruining the web, but they play a crucial role in the search ecosystem, and actually make the internet better for everyone. Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There

Welcome to the 2024 edition of our curated list of content marketing statistics. Each year we pick, vet, and categorize a list of up-to-date statistics to give you insight from hundreds of marketers on trends, best practices, or simply things that work in content marketing.  Top content marketing statistics In this section, you’ll find the

How much do SEOs earn? I wanted to know, so I ran a survey at Brighton SEO and asked 111 attendees what they earned. Editor’s note We realize that this is a small sample set and not representative of all SEO salaries as it’s focused on UK and EU data. If you want to be

Building a personal brand is undeniably hard work, but it isn’t as tricky as you might think.  I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. What is a personal brand, really? A personal brand is how people perceive you and what you’re known for. It’s

A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you:  Get more traffic to existing content  Find the best new topics to cover  Steal traffic from competitors  In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in

Content optimization is the process of improving aspects of content to increase its reach or make it more engaging. It involves such techniques as aligning content with search intent, adding missing subtopics, and showing how your product/service can solve users’ problems. In this guide, you’ll learn how to optimize content for SEO, conversions, and social

Programmatic SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way. It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually. Companies like Zapier, Zillow, and G2 use programmatic SEO to generate millions of pageviews

I removed content from two of our pages to try to measure the impact that content has on rankings. We lost a few positions for many terms, and it hurt, but it wasn’t as bad as I expected. These pages still ranked relatively well without any content. You can see the current content for these

Search optimization is generally a good thing. When you create something useful—an article, a product page, even a free tool—it helps to ensure people can find it through search. But can you go too far? Can you over-optimize? Google says “yes”, in two ways. Harmful over-optimization Harmful over-optimization is, as Google’s Gary Ilyes puts it, “literally

In the long term, the way you get more organic traffic is this: create more content about stuff people are searching for and build links. The problem is that it takes time. If you want to get more organic traffic fast, you need to squeeze more juice out of what you already have. These seven tactics