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If you are a business owner, you may have heard about how vital search engine optimization (SEO) is. But how can it help fast-track your business’s growth, get more customers, and make a difference to your bottom line? In more simple terms: Why do SEO?  1. It increases your organic share of voice There are an estimated […]

PageRank (PR) is an algorithm that improves the quality of search results by using links to measure the importance of a page. It considers links as votes, with the underlying assumption being that more important pages are likely to receive more links. PageRank was created by Google co-founders Sergey Brin and Larry Page in 1997 when

Do you want to jump to the first position in Google without building links or significantly updating your content? Featured snippets can help you with that. Featured snippets are a special type of search result showing a quick answer to the search query at the top of Google’s results page. Google pulls this information from one

WordPress is the world’s largest content management system (CMS)—around 810 million websites are built on it. It’s free to use and includes all the features any website owner could need. And if it doesn’t have a feature you want or need, you can have a developer create it for you because it’s built on open-source software.

SEO isn’t a get-rich-quick scheme—it often takes years of hard work to make a living from it. The great thing, though, is its versatility. There are many ways to monetize SEO skills, which all suit different people. Want to know some of the best ways to monetize your SEO skills? Let me show you how. 1.

As of 2023, Wix provides solid options for a basic SEO setup that will cover most needs but still lacks the flexibility of more advanced and granular settings. In this article, I go through all the nooks and crannies of Wix SEO options so you can decide if Wix is right for your needs. I’ll

Some SEO processes involve repetitively clicking things on a screen. Not the best use of your time. With the right tools, however, you can automate various SEO processes—and free up resources for tasks that need more creative, human input. In this post, I’ll share two examples of SEO tasks you can automate. Example 1. Record and email

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it. If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this

If you’ve worked with any type of site that deals with a large number of listings, you’ve likely come across faceted navigation. Faceted navigation is a widely accepted UX pattern that helps users discover what they’re looking for in less time. The downside is that it comes with many potential SEO complications that you’ll need

The 4 Ps of marketing is a model businesses use to control and optimize the essential factors of marketing a product or a service. The four components of the model are product (what you sell), price (how much you sell it for), place (where you sell it), and promotion (how you get customers).  Jeremy McCarty