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Using Excel For SEO: 7 Important Tips and Tricks You May Not Know

It may not seem like one of the best paid SEO tools you’re used to getting into, but Excel is one of the most useful and powerful tools in an SEO professional’s toolbox.

You can use Excel to track and analyze metrics like rankings, website traffic, and links.

Use it to create and update meta tags, track and analyze your competitors’ SEO strategies and performance, build automated reports, and manage many of the data tasks you’ll encounter every day.

Combine your knowledge of Excel with Python, Tableau, R, and other tools, and there’s nothing you can’t do.

If you’ve never worked with data before, you’ll find Excel has a bit of a learning curve, but you can use it right from the start. And it’s easy to adjust and scale as your site grows.

Why Excel For SEO Tasks?

While many paid tools can help you perform the same tasks, Excel is a great choice to upgrade, integrate, or replace these tools.

1. Combine Multiple Data Sources

You will often find yourself having to combine information from multiple sources.

This is intuitive and quick in Tableau, Python, or R, but you can do the same in Excel using Query Query.

There are a few steps to this process, but it is not as difficult as you think – even if you are new to working with data or Excel.

Query has to automate and simplify tasks that require a lot of time and skill.

And it is definitely the best feature of Excel for business and SEO professionals.

Seems a little scary? Don’t worry. There are many tutorials and tutorials on YouTube to get you started.

2. Data Cleaning

Most of your time is wasted just preparing data for analysis. It shouldn’t be like this.

Large lists often grow larger than needed. Finding and removing all duplicates manually, however, can be a real pain.

Excel can do this instantly for you. Just go to the “Data” page and click “Remove Duplicates.”

Screenshot from Excel, January 2023.

Unwanted spaces and empty lines create a mess with multiple functions, calculations, and calculations.

Excel will remove them for you simply by going to Edit > Find > Go To. Choose “Special,” “Blanks,” and tell Excel how to handle them.

“Convert text to columns” can be a lifesaver, especially if you receive data where addresses or names are in a single cell or you need to extract fields from email addresses.

Go to Data > Text to columns. Then, indicate what to use for Delimiter (comma or space) and preview the result. When you’re ready, click “Next,” select a location, and click “Finish.”

 3. Power Excel With Add-On Tools

Some complex tasks, such as crawling, require a bit of math knowledge.

If you don’t have this in your experience, however, there are tools you can download, integrate with other tools, and add.

Image courtesy of SEOTools, January 2023.

SEOTools offers off-page SEO tools, links, connectors, spiders, and many other tools that make it easy to customize your Excel and create custom functions.

SEOGadget brings the power of Moz, Grepwords, and Majestic to Excel.

Analysis ToolPak is for critical analysis. This add-on enhances and handles deep statistics, perfect for prediction, optimization, regression analysis, and more complex data analysis tasks you can do in R or Python.

4. Infographics And Charts

Information is useless if you can’t understand it.

In fact, visualization and storytelling can be some of the most important skills you can acquire. This is where tools like Power Query and PivotTables come in.

Built right into Excel, pivot tables are another tool you have for this purpose.

However, instead of creating a straight forward table and related chart, save yourself some steps by creating an initial “template” that you can copy as needed and adjust to suit your needs.

Screenshot from Excel, January 2023.

In many cases, however, you need to work with dates or parts of the data. So, you want to install splicers and timings.

If you’ve never used Excel PivotTables before, a short tutorial will have you on your way to analyzing data in no time.

Still want a little more? Make your reports, social media, and updates even better by upping your data visualization game with add-ons like People Graph.

5. Automate Common Tasks With Macros

SEO, especially agency SEO, is full of repetitive tasks like weekly reports that consume most of your time. Excel macros are the answer. And they are easy to use.

Under the “View” tab, click “Macros” and “Record Macro.”

Screenshot from Excel, January 2023.

The macro is now recording. So, just follow the steps you want to automate. And when you’re done, go back to the ribbon and stop recording.

When you’re ready to run an automated task, go to the macro button in the ribbon, click “View Macros,” and select the desired macro from the list.

If you have certain macros that you use more often than others, you can add them to the Quick Access Toolbar.

6. Easily Import Feeds And Data Into Excel

If you use Google Alerts or post frequently, automatically importing feeds into Excel can be a huge time saver.

To get started, just grab an RSS feed address. (Or, create alerts for Google Alerts and deliver them as an RSS feed.)

Image from Google Sheets, January 2023.

Then, go to Google Sheets and use the IMPORTFEED function to bring the update directly into the spreadsheet.

Alternatively, you can add information to separate the columns.

Image from Google Sheets, January 2023.

From there, you can regularly download and import the data into Excel, combine it with other related data, or integrate it into your custom dashboard.

If you need something a little more automated, use Google Apps Script or one of the other apps available to automate the process.

Want more information behind your reports? You can export and import Google search results into Excel, too.

7. Backlink Analysis

To check backlinks with Excel, collect link data with tools like Ahrefs, Majestic, or Google Search Console.

Then, import it into Excel and use it to analyze your links in several ways:

Find trends or patterns in past profiles with pivot tables, groups, charts, and graphs by linking back to sales or conversion data.

Highlight specific information based on certain conditions and organize the situation. This makes it easy to find links from high-powered websites or backlinks with specific anchor text.


Many people ignore Excel either because they think it is too important to use a lot. Or it’s scary or scary to learn.

But those of us who use it understand how powerful it can be and the possibilities are endless.

Hopefully, these tips will help you create better strategies, find new opportunities, and tell your story with better reports and dashboards.

Credit: Paulo Bobita/Engineering Journal

What are the 7 types of SEO?

12 types of SEO

  • White Hat SEO. When you hear someone say civil SEO, this means SEO activities that are in line with the terms of major search engines, including Google. …
  • Black Hat SEO. …
  • Gray-Hat SEO. …
  • On-Page SEO. …
  • Off-Page SEO. …
  • Technical SEO. …
  • International SEO. …
  • Local SEO.

Does Google Sheets have advanced filter?

You can also set advanced filters that filter data by specific conditions. For example, you can filter data so that only values ​​greater than a certain number appear. Click the filter arrow to page. Click Filter by condition.

How do I use a custom filter in a spreadsheet? On the Data tab, in the Sort & Filter group, click Advanced. To filter the list by copying the rows that match your criteria to another area of ​​the worksheet, click Copy to another area, click in the Copy to box, and then click the upper left corner of the area where you want to paste the rows. .

Does Google Sheets has more advanced features than Microsoft Excel?

In the case of Excel vs. Google Sheets, both softwares are good in terms of basic features. If your business needs some important calculations, then Excel is the best application for you. If you want to collaborate on your spreadsheets, then Google Sheets is your best choice.

What is the main difference between Google Sheets and Microsoft Excel?

The main difference between Excel and Google Sheets is collaboration. The latter allows the owner to share links with other users, allowing them to read or edit the document at the same time. In contrast, only one person can edit a file at a time in Excel.

What is the most advanced Excel function?

#1 â The VLOOKUP function in Excel This advanced Excel function is one of the most commonly used methods in Excel. It is important because of the simplicity of this technique and its application in looking for values ​​from other tables, which has a single parameter in these tables.

How do I turn on advanced filter?

Select all data sets (including headers). Go to Data tab â> Sort & Filter â> Continue. (You can use the keyboard shortcut â Alt A Q). This will open the Advanced Filter dialog box.

How do I set up advanced filter?

Click Advanced on the DATA tab. In the Advanced Filter dialog, select the list you want to filter. Click in the Measurement range. Select the scale, in this case G1 through H2.

What do you need to do before using the advanced filter?

When you use the Advanced Filter, you need to enter parameters on the worksheet. Create a Scale range (blue border below for illustration only) above your data set. Use the same page title. Make sure there is at least one negative line between your Measurement range and the data set.

What are the 3 algorithm analysis techniques?

In Sections 1.3 through 1.6, we explored three important concepts of algorithm design—divide-and-conquer, dynamic programming, and greedy factors.

What are the characteristics of algorithm 3? Uncertainty, safety, efficiency, and language freedom are some of the characteristics of an algorithm.

How many types of algorithm analysis are there?

Understanding types of analysis: Best, Worst, and Average case analysis algorithms. Efficient Algorithms Expressed in Terms of Time and Space.

What are the 4 types of algorithms?

There are four types of machine learning algorithms: supervised, unsupervised, unsupervised and reinforcement.

What are the 3 algorithm analysis techniques?

In Sections 1.3 through 1.6, we examine the three main concepts of divide-and-conquer algorithm design, dynamic programming, and greedy factors.

What are algorithm analysis techniques?

Algorithm analysis is a technique used to measure the performance of algorithms. Speed ​​is one of the key parameters to determine the feasibility of an algorithm. There are other factors, such as user-friendliness, security, maintenance, and usability, that determine the quality of an algorithm.

What are the 4 types of algorithm?

There are four types of machine learning algorithms: supervised, unsupervised, unsupervised and reinforcement.

What are the 3 algorithm analysis techniques?

In Sections 1.3 through 1.6, we examine the three main concepts of divide-and-conquer algorithm design, dynamic programming, and greedy factors.

What are the three types of algorithms?

Introduction To Types Of Algorithms Brute Force algorithm. A greedy algorithm. A recursive algorithm.

What are 3 examples of algorithms?

Common examples include: a recipe for baking bread, the method we use to solve a long-term problem, the process of doing laundry, and the operation of a search engine are all examples of algorithms.

What are the 4 types of algorithms?

There are four types of machine learning algorithms: supervised, unsupervised, unsupervised and reinforcement.

Can I learn SEO on my own?

It is true that I have learned that all knowledge is self-knowledge. Although others may facilitate learning, no one can teach you everything – they can only encourage you to teach yourself. This means if you want to learn search engine optimization (SEO), you have to take matters into your own hands.

How long does it take to learn SEO? Experts say it usually takes one to three months to learn the basics of SEO and a year or more to master the job. How long it takes to learn the basics of SEO depends on many factors.

Can you learn SEO at home?

It is possible to learn how to do SEO on your own, you don’t have to be an SEO expert or expert. The first thing you have to do is convince yourself that SEO is not hard. If others can do it, so can you. All that is required is a willingness to learn and time.

Is SEO difficult to learn?

SEO is not difficult to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel like adding new weapons to your arsenal as you learn how to use them.

Why is SEO so difficult?

It is a very complex set of functions and to remove it all SEO changes constantly, so the best practices are often similar from year to year but there are always nuances, new additions, new opportunities, new methods. Search engines are changing what results look like, how you…

Is SEO job stressful?

Each job can be stressful depending on the type of work your company needs. The same is true of related SEO services. However, it is not as stressful as IT or other programming related jobs.

Can you search for multiple things in Google Sheets?

We can use multiple search strings in the same SEARCH function/formula in Google Sheets. There is no need to set up the SEARCH function to perform multiple searches. Nested searches are about using the nested SEARCH function in Google Sheets to combine more than one search string.

How do I search multiple items in Google Sheets? How to Match Multiple Values ​​in Google Sheets (Using the REGEXMATCH Function) The first formula we will use to match multiple values ​​in Google Sheets is =IF(SUM(ArrayFormula(IF(LEN(A3: A),)) ArrayFormula(†REGEXMATCH(A3: A, âBlack Pants | Blue Dress | Black Stockâ).

Can you search multiple Google Sheets at once?

All Answers (2) You can use Edit > Find and Replace (Control Shift H) to search all pages in a spreadsheet.

Can Vlookup search multiple sheets Google Sheets?

The VLOOKUP function can only search on one data set. If we want to search between multiple data sets stored in different worksheets, we can either combine all the data sets into one data set or use the IFERROR function with VLOOKUP to perform multiple searches in the same order.

Is there a way to search multiple tabs in Google Sheets?

Search All Google Sheets By default, Google Sheets searches all sheets for a period of time when you use Find and Replace. In the Menu, go to Edit > Find and Replace (or use the shortcut CTRL H).

How do I search for multiple rows in Google Sheets?

To select more than one row in the data, click one row, then hold down the Control (Windows) or Command (Mac) key and select each of the rows you want to edit or remove. To select a continuous row, click one row, then hold the Shift key and click the last row.

How do you search and select multiple cells in Google Sheets?

To select non-adjacent cells, simply hold down the Command key (for Mac users, PC users hold down the CTRL key) while making your selection.

How do I mass search in Google Sheets?

You can do this from the search bar at the top of the Google Drive screen, by selecting the text button and entering some text to search.

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