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When Is the Right Time to Do a Content Audit For SEO?

Today’s Ask SEO Question comes from Nick, who asks:

“When is the best time to review content? My traffic patterns change based on Google Algorithm updates and there are other situations. Should I use a year’s worth of performance data to influence my strategy or would it be better to use smaller pieces of data?”

There is no right or wrong answer for when to do a content audit, as every site is unique, but there are signs when it’s time to do a content review.

And the annual performance review didn’t hurt either.

One thing to be careful of is changing things just because you get a temporary ding, a major C-suite panic due to weather conditions, or there are changes during a search engine update.

Many times, when search engines like Google update, they do a conversion, and good content and pages will return.

Don’t rely on updates as a sign that it’s time to review your personal content.

Plateaued Traffic

When traffic is low, but you’ve been adding content regularly for a while, it’s good to take a step back and look at what you’re posting.

If you are not getting new traffic, do you already have a site getting the same type of traffic from SEO?

If yes, change the theme and find new things that can bring in your audience while remaining relevant to your core products, services, and offerings.

You don’t want to destroy a page or pages that are working. But don’t just look at SEO traffic and keep writing about this topic – look at your user base and audience.

Have people on social media stopped sharing and clicking through to your pages?

When this happens, you may publish topics that are not of interest to your user base, or you may overdo it on these topics, and they are tired of the same thing.

Look at other types of content that meet the needs of the same user base.

That is, if your target is single parents with daughters and you are selling books, think about some of the “problems of single fathers.” It can be hairstyling, planning birthday parties, shopping for clothes, introducing your daughter to your new significant other, etc.

Each of these topics will have relevant publications that can cross-sell your content and provide solutions for your audience’s needs. And the topics allow you to work with influencers in your niche and create marketing campaigns with more companies.

This, in turn, builds exposure and can lead to natural backlinks.

It is highly successful and can help you increase your traffic to the right audience while promoting other channels and helping your company grow across the board.

You, as an SEO consultant or writer, be a hero and can have a seat at the marketing planning table.

Pages And Categories That Are Slipping

If you notice pages or sections of your site are sliding, this is a good time to analyze them.

But don’t just start dragging, trimming, and rewriting. First, see:

Around Six Months Out From Seasonal Traffic

When you’re about six months into your career, check to see if you’re currently showing for your key terms.

If not, do this exercise like the one above, and start looking at how to improve your copy.

I started about eight months in advance, but that’s because I wanted to do more testing than necessary – six months is enough time that you can have content and code frozen three or four months before the start time.

Pro-tip: Don’t split organic traffic testing with pages.

This is wrong in many ways. Instead, create a plan, test copy, and keywords for conversions through PPC, then roll out the best experience over time to see how it measures up and ranks.

Annual Evaluations

It is always a good idea to have an annual assessment.

You probably know what your best copy is, but your site may not be getting exposure. This is easily found in most analysis packages.

Sort by SEO traffic, then display by category folder (collection if you’re in Shopify), and you’ll see how categories work.

From there you can edit the site structure, build links, and search for lost sites.

You can also easily find out if duplicates and H tags work on different versions, and find versions that are skipped.

Another great thing that happened in this lesson was when positions that worked well fell, but others took their place. You can see this with a time comparison, and then edit the pages that have fallen if necessary.

When you find out that your traffic is stagnant because one post has received a purchase status from another, you now have the opportunity to double your traffic.

Work on getting the pages that have fallen behind and take care of the current ones. Editing old pages can sometimes be more effective than creating new ones, and it’s easy so you can save time.

There is no one size fits all when it comes to doing SEO content research, but these are four good times to do one.

Credit: Andrey_Popov/Shutterstock

When should an SEO audit be done?

We recommend that it be checked at least once a year. This allows your teams to fix critical issues as they arise. There are some areas of SEO that you should pay attention to after your research to ensure that you are competitive.

Why should you do SEO research? SEO research is an important part of maintaining an up-to-date SEO strategy. If your website is not properly optimized for search, you are missing out on a large amount of search engine traffic, as well as attention from potential customers.

When should SEO be done?

When to Use SEO. SEO should be used when you want to reach the top of a search engine and/or stay at the top. This is not something that happens overnight, it requires an SEO strategy that uses many important factors to achieve this. However, when you get this, you can enjoy lasting benefits.

How often should SEO be done?

Most companies conduct SEO audits between two and four times a year. If you are a small business with a small website, once every six months will be perfect. If you have a large company or a large website that has a lot of new content every month, reviewing your efforts every quarter makes sense.

Does SEO need to be done every month?

SEO is an ongoing process that requires constant attention and adjustment to be effective. Search engine algorithms are constantly changing, so you need to adjust your SEO strategy regularly to stay ahead. If you don’t do SEO every month, your competitors will outrank you in search engine results pages (SERPs).

What’s the first thing you look at when doing an SEO audit?

First, clean up your site’s HTML code. You can easily find problems with your code with PageSpeed ​​​​Insights. Pro Tip: Don’t just search the first page. Make sure you test popular pages from your site, such as blogs, service pages, and group pages.

What should I look for in an SEO audit?

SEO search engine list

  • Identify link building opportunities.
  • Find the potential for data architecture growth.
  • Find (and edit) thin content.
  • Recognize (and nix) duplicate content.
  • Check for keyword optimization.
  • Improve metadata.
  • Identify page refresh opportunities.
  • Conduct a page speed analysis.

Which is ideally first step of SEO?

They should do keyword research in the first step of the search engine optimization process. Keyword research is a time-consuming and low-tech process for marketing your website. How do you do keyword research for your website?

How often should you perform an SEO audit?

I recommend conducting an SEO audit two to four times per year. If you have a small business and a small website, then running these twice a year is a lot.

How long does an SEO audit take?

How long does SEO research take? A professional SEO audit for medium to large websites can take anywhere from 2 to 6 weeks. Professional SEOs interpret the information for you and help you build a plan of action to improve your ranking. The timeline depends on how many pages your website has.

How long should an SEO campaign run for?

Still, 6-12 months is a good benchmark for most SEO campaigns to work best. The success and how long your SEO takes for optimal results depends on the size of your campaign, your target market, and your current SEO strategy.

Which tool is the best for doing a content audit?

12 Best Content Analysis Tools in 2022

  • Yoast SEO Plugin.
  • Ahrefs.
  • Buzzsumo.
  • SEO Analysis Tool by Contentlook.
  • Google Analytics.
  • Grammar.
  • Hemingway.
  • Screaming Frog.

What are content analysis tools? What is content analysis? Content analysis describes the process of collecting and analyzing assets on the web, such as landing pages or web pages. Content analysis stores web content and provides insight into what to create, update, rewrite, or delete.

How do I do a quick content audit?

Step 1: Define Your Goals and Criteria. Step 2: Take an Inventory of Your Content. Step 3: Data Collection and Analysis. Step 4: Design a Work Plan.

How long should a content audit take?

At that time, most of the traffic to awareness events can be done through social media, paid advertising, or users. Six months is generally enough time to determine if your content will actually work or if it needs tweaking to meet the goals you’re setting.

What are the 4 important stages in SEO?

How many steps are there to SEO? 6 Steps to SEO Content Strategy.

What are the 4 main components of an SEO?

Knowing and understanding each of the 4 main elements of SEO is essential to improving your brand’s search results. Each part builds and complements the others. The strong connection between each of the 4 elements of SEOâ technical SEO, on-page SEO, lateral SEO, and content – ​​the best results.

What is the main purpose of a content audit?

A content audit is the process of reviewing all the content you have on your site. This process allows you to take a good look at your performance improvement efforts to see how well you are achieving your business goals.

When should you do content analysis? Considerations â Check Every 3-6 Months Quality considerations can lead to faster user conversions, so you should keep updating its functionality. Reviewing this content every three to six months gives you time to respond and adapt to changes in user behavior or needs.

What is the purpose of a content audit?

Definition: Content analysis is the process of evaluating and analyzing all the content of a website, including its functionality. Online businesses that publish content and follow an ongoing content marketing strategy can maximize their benefits by analyzing strengths, weaknesses, and opportunities.

What does a content audit include?

Your content analysis should also include assessments covering content quality, search engine optimization (SEO), conversion optimization, and strategic optimization. A content analysis process involves taking the creation of website content and allowing you to determine the breadth of content you have on your site.

What is the purpose of a website content audit?

Content analysis describes the process of collecting and analyzing assets on the web, such as landing pages or web pages. Content analysis stores web content and provides insight into what to create, update, rewrite, or delete.

What does a content audit include?

Your content analysis should also include assessments covering content quality, search engine optimization (SEO), conversion optimization, and strategic optimization. A content analysis process involves taking the creation of website content and allowing you to determine the breadth of content you have on your site.

How many steps are in a content audit?

There are seven basic steps to doing content research: Set clear goals. Limit your focus: choose the type of content to analyze. Activate the librarian (collect, organize, and distribute).

What is the purpose of a website content audit?

Content analysis describes the process of collecting and analyzing assets on the web, such as landing pages or web pages. Content analysis stores web content and provides insight into what to create, update, rewrite, or delete.

What is a website audit and why is it important?

A website audit is a site performance test before search engine optimization (SEO) or website redesign. Analyzing your website can determine whether or not it is optimized to meet your traffic goals and give you insight into how you can optimize it to meet those goals.

Why do a content audit of website?

Content analysis is a very important part of any content strategy and can help you evaluate your content marketing strategy, giving you the opportunity to organize everything you have on record and help define your plans for more content.

How often should you do a content audit?

Points to Consider â Review Every 3-6 Months Reviewing this content every three to six months gives you time to respond and adapt to changes in user behavior or needs. If you’re checking every three months, predictive analytics can expand shallow data pools and allow you to make better decisions.

Why should you do content analysis? Content analysis is a very important part of any content strategy and can help you evaluate your content marketing strategy, giving you the opportunity to organize everything you have on record and help define your plans for more content.

How often should you conduct a social media audit?

Social media audits should also be conducted on a quarterly basis, so you will be able to easily track information for any new venture.

How often should I audit my website?

To ensure the sustainability of your online store, it is highly recommended to check your site regularly (weekly or monthly). This ensures you keep track of your online evolution. This way, you can improve your customer acquisition strategy and your sales process.

How often should a marketing audit be done?

In general, marketing research should be conducted annually. However, some may recommend one every six months.

How often should I audit my website?

To ensure the sustainability of your online store, it is highly recommended to check your site regularly (weekly or monthly). This ensures you keep track of your online evolution. This way, you can improve your customer acquisition strategy and your sales process.

How long should a website audit take?

Depending on the size of your site, a full audit can take anywhere from 2-6 weeks to complete. Due diligence is required when making major changes to any website, and an SEO expert must conduct thorough research to make sound and effective decisions.

How much should a website audit cost?

Whether you’re a small-to-midsize business (SMB) or an established company, you can expect to pay between $650 and $14,000 for an SEO audit. Of course, if you are a large company with a large website, you will have a higher cost of SEO audit than starting with a small site.