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10 Tools You Can Use for SEO Competitive Analysis

A successful search engine optimization strategy includes competitive analysis. The devices available today offer incredible value at affordable prices.

They help users do more in less time, and many may find the tools so useful that they end up paying for themselves. Here are 10 popular competitive SEO tools, their prices, and how you can use them to boost the effectiveness of your SEO strategy.

1. Semrush

Semrush not only provides good data for results analysis, but everything works as you expect – it’s easy to use.

There is no need to read a manual to use Semrush’s SERP analysis tool.

Every link, button, and title has a tool that explains what it is so everything makes sense.

Semrush Tooltip Explains SERP Analysis Tool Data

Screenshot from Semrush, January 2023

Semrush Tooltip Explains Jargon

Screenshot from Semrush modified by the author, January 2023

Semrush’s Authority Score is assigned to each URL listed in the SERP Index.

Like any third-party metric, Authority Score is a score based on factors such as backlinks, traffic and referrals.

The metric makes it easy to make a quick decision about a web page without spending hours researching every detail of each page.

Research has been done; that’s what Semrush’s Authority Score is.

That’s only one part of Semrush SERP analysis, but it’s the part directly related to competitive research.

Semrush helps to research competitive backlinks. Ease of use makes research more enjoyable.

No need to read the manual. Everything is self-explanatory.

Starting a test involves entering the entire domain name or URL.

The resulting page displays various metrics that help you see the competition at a glance.

There is a graph showing the growth of referring sites and backlinks by year, which gives a quick idea of ​​how aggressively they are building links, organized by time.

Screenshot from Semrush modified by the author, January 2023

Below that graph, there is another visual display of backlinks organized by the groups of sites that refer to them.

Categories are general niche areas that backlinks belong to.

Screenshot from Semrush, January 2023

When you click on a group, the tool displays a filter where you can enter a word, phrase, or TLD, which means “Top Level Domain” (.net or .org), to find all relevant links.

There are also options to select “sites by TLD,” but I’ve found that typing in the TLD works better.

Or you can get granular and click the View Full Report button to see all the categories in detail.

It’s easy to recommend Semrush because it’s really designed for competitor research and link building.

Competitive research tools are easy to use, and they provide a snapshot of their activities and provide an efficient user interface for drilling down into categories.

2. Ahrefs SERP Checker (Free And Paid)

Ahrefs has a free SERP analyzer that shows the same SERP data as the paid version, just for the first few positions.

The paid version has more data. But if you’re on a budget, the free version is a good start.

Below is a screenshot of the SERP overview listing featured photos, people also asking, and sitelink updates.

These additional data provide a good overview of what SERPs look like, as well as page and domain rankings.

Image from Ahrefs, December 2022

Here is a screenshot that shows more information from the SERP analysis tool.

All column headings display a tooltip that explains what each column means.

Image from Ahrefs, December 2022

Ahrefs is a solid choice for analyzing search results.

3. Serpstat

Serpstat is an affordable SEO platform that offers SERP analysis tools. It is possible to register for free to check it out.

Serpstat focuses on analyzing search results and helps with Backlinks Analysis and Competitor Analysis.

4. SpyFu

SpyFu is a very cheap service that specializes in competitive research and offers many useful features.

The advantage of the tool is that it presents all the necessary information for competitive research.

SpyFu essentially takes the “research” part of the competition’s research activities and provides the information.

The SERP Analysis tool, which can be used for free, provides unique information, such as indicators that indicate that a website is rising or falling in the search results.

Screenshot from SpyFu, January 2023

Another interesting feature is that it provides a ranking of Difficulty, information on whether .gov or .edu domains are ranked, and the number of homepages in the top 100.

Screenshot from SpyFu modified by author, January 2023

SpyFu Backlinks Report

Another unique feature is how SpyFu determines which are the most powerful web pages to get a link from.

Just enter a keyword phrase in the search box, and SpyFu searches the backlinks of the top 5,000 sites posted, including similar keyword phrases, and identifies all the backlinking sites that those sites have. of similar places.

Even better, SpyFu allows users to filter those web pages by backlink types.

The types of backlinks that one can filter are .gov/.edu/, websites with affiliate links, blogs, news sites, forums, and books.

Filtering forums reveals all strong forum backlinks, filtering for .edu domains shows the best .edu domains to get a link from, etc.

Another cool thing is called Backlink Kombat.

Screenshot from SpyFu, January 2023

This tool allows you to install two competitive sites and then add them to your website. It will show you all the links that competitors have that your website doesn’t see.

I like to use tools in creative ways to get more or better data.

What I would suggest to do with the SpyFu Backlink Kombat tool is to compare sites that are not your direct competitors. This can help you find opportunities that you would otherwise not have.

So if your topic is plumbing in City X, compare roofers in City X.

Competitive backlink research with SpyFu is very easy. I would like to be able to filter by keywords (like Popular Domains) or by TLD (to find .org or .us domains).

A limited amount of this data is free, and the full data set is available to paid subscribers.

SpyFu is an interesting tool because it takes the extra step of generating data while narrowing down the search.

It’s easy to use, specific to research competitors, and inexpensive.

5. SERP Analysis Tool offers a SERP analysis tool that provides scores on top competitors.

This tool displays schema types, Core Web Vitals data, and word counts.

You can click on each competitor in the SERP to research further.

The free version of this tool provides more information. But it is limited to 10 keywords per month.

Data is relatively limited, but provides a quick overview.

6. Screaming Frog

Screaming Frog has a SERP analysis function. It’s not easy to use, but it’s not overly difficult.

I’d like to see Screaming Frog make it easier to do this kind of testing without getting technical.

If you take the time to figure it out, Screaming Frog can crawl the SERP and provide a review.

It is also useful for analyzing competitors at the same time to understand which websites they are linking to, how much content they have, linking methods, topics used on the site, and many other competitor data points.

7. Inlinks

Inlinks is a content optimization tool that can extract valuable information from search results and competitors.

Inlinks have a SERP analysis function that provides a wealth of data about the sites in the search results, such as keywords and user intent data.

User intent information and theme presentation features are unique.

There is also a Topic Analysis section that provides competitor related topics and other information to help create content.

Some SERP Analysis tools look at the top 100 to the top 5,000 for their reviews.

But in my opinion, what matters most are the top 10 search results because not every site in the top 100 or even the top 10 is competitive.

So, I’m very thankful that Inlinks’ SERP analysis tool is targeting the top 10.

The Inlinks SERP analysis tool provides information on the following:

I asked one of the founders, Dixon Jones, to explain what Inlinks does in terms of competitor analysis.

“Inlinks analyzes ten competitive pages for any given Keyword. It adds up the combined number of times the entities are used in the SERP and uses this to build a Knowledge Graph of entities related to a given search.

This is compared to the features on your competition page, to highlight gaps in your content.

At the site level, Inlinks can create a knowledge graph for any site, but currently does not have many tools to compare all sites.

We look at the verbs used to describe entities (on pages competing for SERPs) and combine them with verb intent.

This helps advertisers to answer the user’s actual question, rather than using false words. ”

Inlinks provide additional resources; more than just competitor analysis.

There is a free, pro, and commercial level.

8. MarketMuse

MarketMuse is an AI-based content analysis tool that works within the entire content creation process, from research to content curation and more.

What I appreciate about MarketMuse is that it looks at the top-level pages and provides an overview of the topics.

A key competitive analysis function in MarketMuse is called Compete.

The Compete tool analyzes the competition and suggests what to write and ways to do better than the competitors, such as covering related topics that are being ignored.

Compete’s unique selling proposition, in my opinion, is that it focuses on helping users create better content than the competition.

My understanding of MarketMuse is that it is not only focused on helping users beat their competition.

The tool manages the entire content creation process, with competitor research as part of the process.

There is a learning curve at MarketMuse.

9. SimilarWeb

SimilarWeb is a unique competitive analysis tool.

It focuses less on SEO and more on giving a clear picture of the difference between the two websites.

There is a wealth of data related to traffic, keywords, traffic distribution by country, and even demographic comparisons.

SimilarWeb offers a free and a paid version.

The free version provides more information that helps users compare competitors.

10. LinkResearchTools

LinkResearchTools is a web research tool.

It is the most sophisticated and comprehensive link building tool I have ever used.

One of my favorite features is that it feels like it has a comprehensive list of crawled links.

The tool makes it easy to find links through standard searches, such as adding a TLD, but you can also find links to many similar sites.

Most of the activity is aimed at businesses that want to drop backlinks, which is useless for link builders.

I would like to see a tool that eliminates all link-disavowing features and focuses only on researching competitive backlinks.

One can subscribe to other cheap tools and use their integrated backlink research features and still pay less than LinkResearchTools.

For most people, that’s enough.

But the data on LinkResearchTools is, in my experience, probably the most comprehensive backlink data available.

Backlink Analysis

Backlink analysis is not just about poaching keywords from competitors.

It’s a way to understand what the barrier to entry might be, meaning how easy or difficult it might be to compete.

Competitive links can be a starting point for building better links as well.

Sometimes a set of links may pop up, giving you an idea of ​​which way to go.

Doing solid link building requires a simple backlink analysis tool.

Competitor Research

There are many effective SEO tools available today. They don’t do SEO for you, but they make it easy to get good results fast.

The tools also provide time-saving access to large amounts of data that would otherwise take days to collect.

Saving time, being more productive, and having data to make informed decisions is the hallmark of all these SEO tools.

Featured image: Paulo Bobita/Search Engine Journal

Michael Porter’s value chain model can be used as a tool to analyze competitive advantage and find ways to improve it.

How do you Analyse competitors in SEO?

SEO competitor keyword analysis

  • What keywords should I look for in my competitive analysis? …
  • Focus on search intent rather than volume. …
  • Evaluate the possibilities of long-tail keywords in your competitive analysis. …
  • Keep an eye on your competitors’ paid SEO listings. …
  • Be aware of your headlines.

What are examples of SEO?

What are some examples of Search Engine Optimization? Some of the most popular include Siteimprove, Moz, BrightEdge, Searchmetrics and Linkdex. These platforms track keyword rankings, help with keyword research, identify on-page and off-page SEO opportunities, and many other SEO-related tasks.

What is the best way to find the competitiveness of your keywords and why?

Assess the competition by looking at search engine results (SERPs) to find out how many sites are competing for the keyword and whether these sites are well-optimized and have link strength. In Google, search for a keyword phrase in the citation to find the number of pages listed for the exact phrase.

What are the most competitive keywords? When it comes to ranking, short tail keywords are harder to rank for because they are more specific. People have considered ski or skiing as a key phrase because they individually have a high number of searches, people want to rank for those phrases as well.

What is competitive keyword analysis?

Competitor keyword analysis is the process of finding the keywords that your competitors are ranking for, with the goal of using that information to create content that surpasses them in search results. The keywords chosen must be related to your business and related to your current content offering.

What are competitive keywords?

What are Competitor keywords? Competitive keywords are keywords that your competitors are targeting to improve rankings and generate web traffic. Targeting competitive keywords helps you appear in the same SERPs (search engine results pages) as your competitors.

What does a competitive analysis include?

A competitive analysis should examine your competitors’ features, market share, pricing, marketing, differentiation, strengths, weaknesses, geography, culture and customer attitudes. This article is for new and established entrepreneurs who want to analyze their competition to improve their products or services.

What are 4 competitive analysis components?

There are four areas of analysis: future goals, current strategy, ideas, and capabilities. …

What are the 4 elements of competitive advantage? Four factors help a company to create and maintain a competitive advantage, which are high performance, quality, innovation, and responsibility to customers. Each of these factors is the result of the company’s unique capabilities.

What are the key elements of a competitive analysis?

A competitive analysis should examine your competitors’ features, market share, pricing, marketing, differentiation, strengths, weaknesses, geography, culture and customer attitudes.

What model is used for competitor analysis?

A SWOT analysis is a type of competitive analysis that looks at your competition’s strengths, weaknesses, opportunities and threats.

What is the best tool for competitor analysis? Ahrefs. Ahrefs is an excellent SEO and keyword research tool. You can use it to see where your competitors are ranking, how much traffic they’re getting, and to understand which of their content works best. You can also compare sites to see news gaps and track keywords over time.

Is competitor analysis A SWOT analysis?

A SWOT analysis is a type of competitive analysis that helps you visualize where your brand stands among competitors, and what you need to do to improve that position.

Is SWOT analysis a competitive advantage?

A SWOT analysis leads to a competitive advantage Since a SWOT analysis helps an organization identify areas of performance, the areas it identifies are considered critical success factors that will give your business the competitive edge it deserves.

What is competitor analysis called?

A SWOT analysis is a type of competitive analysis that looks at your competition’s strengths, weaknesses, opportunities and threats. Competitor analysis can go beyond SWOT to create new ways to increase market share.

What is a competitor analysis tool?

It’s a social media analytics tool that specializes in influencer marketing, content marketing, or PR. With its help, you can find out how your competitors’ social shares work: on which networks, who shares their content, and how your content compares to theirs.

Why is competitor analysis used?

The purpose of competitor analysis is to understand the strengths and weaknesses of your competitors compared to yours and to find a gap in the market. Competitor analysis is important because: It will help you figure out how to improve your business strategy.

What is Compitative analysis?

Competitive analysis is the process of identifying competitors and evaluating their strategies to see their weaknesses and strengths in order to improve your company.

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