seo news

GUESTS & RESOURCES Episode Overview: 2021 SEO Predictions week continues as host Ben discusses the second SEO prediction with VP of Client Services at Searchmetrics, Tyson Stockton, and Searchmetrics’ SEO Strategist and Advisor, Jordan Koene.  While Google’s focus in recent years has been much about content, we also expect 2021 to usher in a renewed attention to new […]

GUESTS & RESOURCES Episode Overview: Join host Ben as he continues his 2021 SEO Predictions conversation with Tyson Stockton, VP of Client Services at Searchmetrics, and Jordan Koene, SEO Strategist and Advisor to Searchmetrics.  Moving on from core algorithm updates and technical performance metrics, today’s episode covers emerging alternative forms of search. First up is voice search, as

Google announced that its PageSpeed Insights tool as of March 3, 2021 uses http/2 to make network requests, that is if the server supports it. If your site is on HTPT/2, you may see your PageSpeed Insights scores go up as a result. No, your rankings won’t go up as a result but just a

GUESTS & RESOURCES Episode Overview: Join host Ben as the 2021 SEO Predictions conversation continues with Tyson Stockton, VP of Client Services at Searchmetrics, and Jordan Koene, SEO Strategist and Advisor to Searchmetrics.  These predictions are all about shopping and the Search Engine Results Pages (SERPs). Expect to see further investment by Google into the Google My Business

A couple of weeks ago we reported a steep dive in the number of featured snippets Google showed in its search results. Those numbers have not improved and not it is settling in that this may be the new norm – for now. Glenn Gabe shared some examples of sites that lost featured snippets on

GUESTS & RESOURCES Episode Overview: Join host Ben as 2021 SEO Predictions Week concludes with the final conversation with Tyson Stockton, VP of Client Services at Searchmetrics, and Jordan Koene, SEO Strategist and Advisor to Searchmetrics.  Last year brought more antitrust battles to Google’s door as the Department of Justice along with 11 states sued the company. While

Google’s John Mueller asked if it would help if a site timestamped its content and pages using blockchain. John responded “Google doesn’t use that.” In short, he said Google does not use blockchain for search. He added “These setups have come up from time to time. Since they don’t affect Google (positively or negatively, as

GUESTS & RESOURCES Episode Overview: Join host Ben as he talks with Garrett Mehrguth, Founder and CEO of Directive Consulting, about how our SEO strategy can be approached from a general marketing perspective. Today’s conversation focuses specifically on understanding your total addressable market (TAM) as part of your overall search marketing approach.  The first step in evaluating

Google’s John Mueller said on Twitter that when you want to “unindex,” remove indexed pages from Google Search, you should not block Google with robots.txt, but rather use noindex. He said only unindex pages when if you don’t care if the page doesn’t rank but if you want it to rank, then improve the page.

GUESTS & RESOURCES Episode Overview: Join host Ben as he continues his conversation with Garrett Mehrguth, founder and CEO of Directive Consulting, about how the general marketing perspective should influence SEO strategy. Today the duo discusses how understanding more about the individuals you’re targeting is critical to search marketing success.  As discussed previously, understanding the total